Another High Street Rebrand
Nationwide's new 'bragging about not closing branches' advert features its new logo. Gone is the serif typeface, now it's fine for the vogue of minimalist design. I really don't like it. Having it all lowercase doesn't strike me as formal, and the house icon is barely discernable. The negative space on it doesn't work. Maybe the colours are too dark
Blewatter
'There's no use prevaricating about the bush...'
'There's no use prevaricating about the bush...'
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tillyoshea
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Weirdly, I've had conversations with three different people where they've moaned about this campaign in light of the seemingly recent closure of the Nationwide branch on Gosforth High Street. I don't often have conversations about TV ads, so this is unusual.Blewatter wrote: ↑Sun 22 Oct, 2023 11.37 Nationwide's new 'bragging about not closing branches' advert features its new logo. Gone is the serif typeface, now it's fine for the vogue of minimalist design. I really don't like it. Having it all lowercase doesn't strike me as formal, and the house icon is barely discernable. The negative space on it doesn't work. Maybe the colours are too dark
It might be a specific local thing, perhaps underlined by lots of recent Gosforth High Street bank branch closures plus Newcastle Building Society doing a lot of marketing around retaining their branch. But I wonder whether it's a local picture repeated in many places nationally, and whether therefore the approach might be received less well than they anticipate.