Another High Street Rebrand

Bob
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Joined: Tue 09 Mar, 2021 14.00
Location: Fife

The very first post in this thread is about Next changing their logo from NEXT to next in 2007. These signs were put up yesterday so they are going back to the capitalised logo. I've not seen it on their website or social media yet.

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DAS
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Joined: Tue 19 Aug, 2003 16.35
Location: The Kingdom of Leather

Ah man. Am I the only one who is devastated to find out they've periodically looked at this thread for FIFTEEN YEARS?!
Whataday
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Evri looks like Evil to me. Not a great brand.
thegeek
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Joined: Sat 04 Jun, 2005 12.35

thegeek wrote: Sat 08 Jan, 2022 06.19
Philip wrote: Fri 07 Jan, 2022 17.49
Seemingly in America they had an odd transition period which used the new Pringles face man (or whatever he's called) with the old wordmark:

Julius Pringle, or 'Mr P', according to Wikipedia.
turns out it really is 'according to Wikipedia'

JAS84
Posts: 585
Joined: Fri 12 Aug, 2011 10.23
Location: Hull, UK

Morphy Richards has a new look. They must've had that old logo since the 80s at least.
https://www.morphyrichards.com/en-gb
Alexia
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New logo on the website, old logo on featured product in photo. The BBC would be proud.
Whataday
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Bob wrote: Thu 31 Mar, 2022 17.59 The very first post in this thread is about Next changing their logo from NEXT to next in 2007. These signs were put up yesterday so they are going back to the capitalised logo. I've not seen it on their website or social media yet.

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It's being rolled out across their stores between now and the end of the year.

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Whataday
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Location: Cardiff
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HMV is currently rebranding as The HMV Shop.

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The Cardiff branch has been closed for several weeks for a refurb.
Jacket
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Joined: Thu 28 Jun, 2018 22.27

And for reasons that I'm sure make sense to somebody, they're using two different logos.

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Joe
Posts: 72
Joined: Wed 31 Mar, 2021 20.15

It’s quite normal these days to have different logo lockups and styles.
thegeek
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Joined: Sat 04 Jun, 2005 12.35

Joe wrote: Fri 24 Sep, 2021 20.40 I’ve noticed that John Lewis and Waitrose don’t always verbally include the ‘and Partners’ bit in their advertising. Maybe there are valid reasons for not doing so, but if they’re not going to use their ‘full name’, nobody else will.

I've definitely noticed a softening on this. Their email about being closed for the Queen's funeral referred twice to 'Waitrose stores'. I feel like a year or two ago they'd have gone out of their way to call them 'Waitrose & Partners stores'.
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