Another High Street Rebrand

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Pete
Posts: 7146
Joined: Fri 15 Aug, 2003 13.36
Location: Dundee

Thu 07 Feb, 2019 08.00

returning to kelloggs for a moment. I notice the corn flakes word mark remains the same size despite the other changes around it.
"He has to be larger than bacon"
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Neil
Posts: 588
Joined: Sun 06 Nov, 2005 17.02
Location: Manchester

Fri 08 Feb, 2019 21.08

sqwidge1978 wrote:
Wed 06 Feb, 2019 19.59
Card Foctory has had a rebrand towards the end of last year.

Old Logo
Image



New Logo
Image

That is such a step backwards. It looks really cheap.

Ad yes, I do know that card factory is really cheap... ;)
all new Phil
Posts: 1540
Joined: Sun 13 Feb, 2005 00.04
Location: Next door to Hell

Fri 08 Feb, 2019 21.42

Neil DG wrote:
Fri 08 Feb, 2019 21.08
sqwidge1978 wrote:
Wed 06 Feb, 2019 19.59
Card Foctory has had a rebrand towards the end of last year.

Old Logo
Image



New Logo
Image

That is such a step backwards. It looks really cheap.

Ad yes, I do know that card factory is really cheap... ;)
I rather like it. The old one looked like it was designed by Tracey in HR on her lunch break. The new one looks like Tracey has been sent on a half day Introduction to Design course.
*ass
Whataday
Posts: 297
Joined: Fri 22 Aug, 2003 00.08
Location: Cardiff
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Fri 08 Feb, 2019 22.31

MarkAshley wrote:
Thu 07 Feb, 2019 02.26
My mum always adds an article to Card Factory. My sister does too. "The Card Factory"....
I'm pretty sure it has been called The Card Factory at some point? There's certainly a lot of directories online that list it as The Card Factory.
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Neil
Posts: 588
Joined: Sun 06 Nov, 2005 17.02
Location: Manchester

Fri 08 Feb, 2019 22.48

all new Phil wrote:
Fri 08 Feb, 2019 21.42
I rather like it. The old one looked like it was designed by Tracey in HR on her lunch break. The new one looks like Tracey has been sent on a half day Introduction to Design course.
Yes, well, quite.

(I hasten to add that I though the old one was pretty... basic)
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Jamesypoo
Posts: 99
Joined: Tue 22 Jan, 2008 13.36
Location: Norwich
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Fri 08 Feb, 2019 23.48

Speaking of "the" - whats the deal with Carphone Warehouse?

Just taking these 2 branches in Leeds city centre you have Carphone Warehouse and The Carphone Warehouse less than one mile apart on the same road.

Any ideas?
thegeek
Posts: 516
Joined: Sat 04 Jun, 2005 12.35

Sat 09 Feb, 2019 08.21

Jamesypoo wrote:
Fri 08 Feb, 2019 23.48

Any ideas?
Dropped in 2012. I guess we were all too distracted by the Olympics to notice.
Philip
Posts: 920
Joined: Fri 22 Feb, 2008 21.23
Location: Merseyside
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Sat 09 Feb, 2019 14.56

'Carphone Warehouse' is such a misleading name. Contrary to popular belief it isn't a B&Q sized shop with aisles of obsolete '80s technology, as I found out to my dismay. In Europe it's called 'Phone House' which is a much more accurate name, both in describing what they sell and the size of the shop itself.
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Whataday
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Location: Cardiff
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Fri 15 Feb, 2019 13.35

Philip wrote:
Sat 09 Feb, 2019 14.56
In Europe it's called 'Phone House' which is a much more accurate name, both in describing what they sell and the size of the shop itself.
It's called Elgiganten Phone House now, which is a bit of a mouthful.

I was sure Currys/PC World/Carphone were heading for a rebrand as Knowhow a few years back. The branding was so heavy in Currys PC World stores in particular, and quite a strong brand too.
bilky asko
Posts: 1113
Joined: Sat 08 Nov, 2008 19.48

Fri 15 Feb, 2019 15.03

Whataday wrote:
Fri 15 Feb, 2019 13.35
Philip wrote:
Sat 09 Feb, 2019 14.56
In Europe it's called 'Phone House' which is a much more accurate name, both in describing what they sell and the size of the shop itself.
It's called Elgiganten Phone House now, which is a bit of a mouthful.

I was sure Currys/PC World/Carphone were heading for a rebrand as Knowhow a few years back. The branding was so heavy in Currys PC World stores in particular, and quite a strong brand too.
I recall saying at the time it was never going to happen - the name didn't fit, and it was clearly there to replace the tarnished name of The Tech Guys (and modernise that brand at the same time).

They'd only just done a glut of rebranding and refurbs at that point too, it would have been nuts.
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thegeek
Posts: 516
Joined: Sat 04 Jun, 2005 12.35

Tue 05 Mar, 2019 06.14

Saw a new-style Costcutter yesterday:
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Isn't that the New York Cubs logo?
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