Another High Street Rebrand

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Neil
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sqwidge1978 wrote:
Wed 06 Feb, 2019 19.59
Card Foctory has had a rebrand towards the end of last year.

Old Logo
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New Logo
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That is such a step backwards. It looks really cheap.

Ad yes, I do know that card factory is really cheap... ;)
all new Phil
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Neil DG wrote:
Fri 08 Feb, 2019 21.08
sqwidge1978 wrote:
Wed 06 Feb, 2019 19.59
Card Foctory has had a rebrand towards the end of last year.

Old Logo
Image



New Logo
Image

That is such a step backwards. It looks really cheap.

Ad yes, I do know that card factory is really cheap... ;)
I rather like it. The old one looked like it was designed by Tracey in HR on her lunch break. The new one looks like Tracey has been sent on a half day Introduction to Design course.
Thought this was a nice forum, clearly not.
Whataday
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MarkAshley wrote:
Thu 07 Feb, 2019 02.26
My mum always adds an article to Card Factory. My sister does too. "The Card Factory"....
I'm pretty sure it has been called The Card Factory at some point? There's certainly a lot of directories online that list it as The Card Factory.
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Neil
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all new Phil wrote:
Fri 08 Feb, 2019 21.42
I rather like it. The old one looked like it was designed by Tracey in HR on her lunch break. The new one looks like Tracey has been sent on a half day Introduction to Design course.
Yes, well, quite.

(I hasten to add that I though the old one was pretty... basic)
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Jamesypoo
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Speaking of "the" - whats the deal with Carphone Warehouse?

Just taking these 2 branches in Leeds city centre you have Carphone Warehouse and The Carphone Warehouse less than one mile apart on the same road.

Any ideas?
thegeek
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Jamesypoo wrote:
Fri 08 Feb, 2019 23.48

Any ideas?
Dropped in 2012. I guess we were all too distracted by the Olympics to notice.
Philip
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'Carphone Warehouse' is such a misleading name. Contrary to popular belief it isn't a B&Q sized shop with aisles of obsolete '80s technology, as I found out to my dismay. In Europe it's called 'Phone House' which is a much more accurate name, both in describing what they sell and the size of the shop itself.
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Whataday
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Philip wrote:
Sat 09 Feb, 2019 14.56
In Europe it's called 'Phone House' which is a much more accurate name, both in describing what they sell and the size of the shop itself.
It's called Elgiganten Phone House now, which is a bit of a mouthful.

I was sure Currys/PC World/Carphone were heading for a rebrand as Knowhow a few years back. The branding was so heavy in Currys PC World stores in particular, and quite a strong brand too.
bilky asko
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Whataday wrote:
Fri 15 Feb, 2019 13.35
Philip wrote:
Sat 09 Feb, 2019 14.56
In Europe it's called 'Phone House' which is a much more accurate name, both in describing what they sell and the size of the shop itself.
It's called Elgiganten Phone House now, which is a bit of a mouthful.

I was sure Currys/PC World/Carphone were heading for a rebrand as Knowhow a few years back. The branding was so heavy in Currys PC World stores in particular, and quite a strong brand too.
I recall saying at the time it was never going to happen - the name didn't fit, and it was clearly there to replace the tarnished name of The Tech Guys (and modernise that brand at the same time).

They'd only just done a glut of rebranding and refurbs at that point too, it would have been nuts.
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thegeek
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Saw a new-style Costcutter yesterday:
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Isn't that the New York Cubs logo?
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WillPS
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Reminded me more of Comedy Central.
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