I've just visited the new Bunnings in Sittingbourne, which I think is the 7th Homebase store to have been converted.
It's undergone a very comprehensive refit and layout change. Compared to Homebase it now has a brutal warehouse feel; there are no lifestyley showroomy bits. The interior signage looks cheap, nasty and basic and its graphical style could easily be 30 years old.
The in-store café is literally a few white plastic tables and chairs plonked on a concrete floor in the corner of the store. But it's £2.50 for a coffee! Good luck with that, considering there's a McDonald's, KFC and M&S Café on the same retail park.
I was immediately reminded of how the warm, sophisticated Safeway ambiance was decimated when Morrisons first converted the stores.
Content-wise, the range is enormous, which is obviously the redeeming feature. It's not quite a "year zero" re-opening as I spotted a fair bit of Homebase own brand stock on sale (not as clearance products, just as regular stock).
Another High Street Rebrand
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Morrison's are in the process of updating their Saver range to new packaging woth the new logo
Old
New
Old
New
"He has to be larger than bacon"
My local shopping centre has had a rebrand.
Old logo
New logo.
Old logo
New logo.
Saw a BT poster at a bus stop yesterday which caught my eye. It was mostly a standard advert for Infinity, but at the bottom beneath the BT logo was the text 'Be There' - are they trying to create a backronym, despite the fact that BT is a VERY well known acronym already?
Plus a well-known Middle-eastern sports channel network may take issue with Be There Sport....Critique wrote: ↑Wed 18 Oct, 2017 23.35 Saw a BT poster at a bus stop yesterday which caught my eye. It was mostly a standard advert for Infinity, but at the bottom beneath the BT logo was the text 'Be There' - are they trying to create a backronym, despite the fact that BT is a VERY well known acronym already?
(although that would solve the potentially thorny issue of a country-specific company name in foreign climes - how long has BP tried to bury the British part of its name?)
It's been used at the end of this ad since August - https://www.youtube.com/watch?v=bf7KHTF4E3wCritique wrote: ↑Wed 18 Oct, 2017 23.35 Saw a BT poster at a bus stop yesterday which caught my eye. It was mostly a standard advert for Infinity, but at the bottom beneath the BT logo was the text 'Be There' - are they trying to create a backronym, despite the fact that BT is a VERY well known acronym already?