Another High Street Rebrand

Alexia
Posts: 2975
Joined: Sat 01 Oct, 2005 17.50

Christ. The A is getting a bit lost in translation there....

Rebrand #2 then.... I'm sure there are still one or two of these kicking around.
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Philip
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Joined: Fri 22 Feb, 2008 21.23
Location: Merseyside
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'Let's take our already terrible logo, and it make it look even worse!' -Aldi
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sqwidge1978
Posts: 76
Joined: Sat 25 Jun, 2016 15.42

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I belive the second tweaked logo was to also symbolise the H of Hofer. Aldi's brand in Austria. As well as the A in Aldi.
sqwidge1978
Posts: 76
Joined: Sat 25 Jun, 2016 15.42

History of Aldi logo evolution.

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New logo set to launch in June across the Aldi Süd network.

https://www.esmmagazine.com/aldi-sud-ro ... june/39826


Austria's Hofer is also to get it own treatment of rebranded logo.
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Alexia
Posts: 2975
Joined: Sat 01 Oct, 2005 17.50

The bands are thicker on the Hofer version, and my mental conditioning is such that no matter how hard I look at it I can only see an A, not an H.
Philip
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Joined: Fri 22 Feb, 2008 21.23
Location: Merseyside
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Does it not remind anyone else of the ghastly 2007-era Walkers packaging?

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sqwidge1978
Posts: 76
Joined: Sat 25 Jun, 2016 15.42

Alexia wrote: Sun 05 Mar, 2017 14.38 The bands are thicker on the Hofer version, and my mental conditioning is such that no matter how hard I look at it I can only see an A, not an H.
The second A logo could clearly be read as A and H
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WillPS
Posts: 2092
Joined: Tue 22 Apr, 2008 18.32
Location: Carlton
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Staples near me is now 'Office Outlet'. I imagine within a year it will be gone.

https://www.retail-week.com/home/staple ... 07.article

"Office Outlet" appears to have no web presence.
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Alexia
Posts: 2975
Joined: Sat 01 Oct, 2005 17.50

sqwidge1978 wrote: Sun 05 Mar, 2017 18.30
Alexia wrote: Sun 05 Mar, 2017 14.38 The bands are thicker on the Hofer version, and my mental conditioning is such that no matter how hard I look at it I can only see an A, not an H.
The second A logo could clearly be read as A and H
I don't dispute it COULD be, I'm just saying to me it ISN'T. Now run along.
thegeek
Posts: 635
Joined: Sat 04 Jun, 2005 12.35

TheAxG wrote: Tue 04 Oct, 2016 22.03
dosxuk wrote:Please tell me the source for that image is the mock forum...
Afraid not ... Intellectual Property Office, there is also a monochrome version with slightly different 'BT' text.

Also trade marks for 'BT BE THERE', 'Be There. BT' and 'BT. THE HEART OF SPORT'
The application for the colour version of that logo has been withdrawn, thank goodness. The monochrome version remains, and was officially registered last week.
thegeek
Posts: 635
Joined: Sat 04 Jun, 2005 12.35

AgainWTheNorth wrote: Tue 27 Sep, 2016 04.16NatWest have introduced a new version of their logo, calling back to an old rendition of the chevrons symbol...

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Via this CR blog post about Logobook, a fancier version of Logopedia, I've discovered that a Brazilian bank use pretty much the same logo:

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