Another High Street Rebrand
We still have one in York, it's rather nice actually. I still choose Pret over it though.Beep wrote:All of the ones I know of still exist, although the external signage was changed to "McDonalds Cafe"Pete wrote:There are certianly plenty McCafe's in Germany and Italy.
That is because you are pret-entiousMattarz wrote:We still have one in York, it's rather nice actually. I still choose Pret over it though.
hahahahahaha.
sorry.
The mugs you posted on the previous page do look rather nice actually, was afraid they were going down the cup and saucer route. Is it just me that hates those glass cups that Costa give you for a medium latte?
"He has to be larger than bacon"
Pete wrote:That is because you are pret-entiousMattarz wrote:We still have one in York, it's rather nice actually. I still choose Pret over it though.
hahahahahaha.
sorry.
You get a cup and saucer for a flat white I believe.Pete wrote:The mugs you posted on the previous page do look rather nice actually, was afraid they were going down the cup and saucer route.
Millie's Cookies have also changed their logo from...
to...
to...
I like that new Millie's Cookies logo. The chunky white outline on the 'cookies' component is a little amateurish - creating a strange illusion of poorly kerned characters, and with some very unsatisfactory rendering around the S - but I think as a whole it comes together reasonably well.
The website is better in concept than execution, but I get a sense that they've only half-committed to working with the idea of making the brand seem a bit more 'homely' - as if these were actually cooked by 'Millie'. The logo tells me that that was part of their thought process, as do some of the components of the website design, but as it stands it seems to be stuck in an uncomfortable limbo between the boutique 'baked by Millie' retro style, and the 'we want to be hip and cool'.
It would have been nice to see an identity that more convincingly sticks with one strong branding concept. The mix of retro style, modern font (as used on the website for shout-outs), and decidedly contemporary 'down to earth' copy ("tasty stuff"/"worky stuff"; "assisting the head honcho" etc) makes it all a bit too schizophrenic for my tastes. Still, even with these failings, it's better than the identity system it replaces.
The website is better in concept than execution, but I get a sense that they've only half-committed to working with the idea of making the brand seem a bit more 'homely' - as if these were actually cooked by 'Millie'. The logo tells me that that was part of their thought process, as do some of the components of the website design, but as it stands it seems to be stuck in an uncomfortable limbo between the boutique 'baked by Millie' retro style, and the 'we want to be hip and cool'.
It would have been nice to see an identity that more convincingly sticks with one strong branding concept. The mix of retro style, modern font (as used on the website for shout-outs), and decidedly contemporary 'down to earth' copy ("tasty stuff"/"worky stuff"; "assisting the head honcho" etc) makes it all a bit too schizophrenic for my tastes. Still, even with these failings, it's better than the identity system it replaces.
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DVB Cornwall
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A new identity and a new life for the former BT Satellite Station on Goonhilly Downs in Cornwall
and the new plans are discussed
here….
WWW.THEENGINEER.CO.UK/NEWS
15-Jan-2011 @ 18:04
and the new plans are discussed
here….
WWW.THEENGINEER.CO.UK/NEWS
15-Jan-2011 @ 18:04
