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Currys PC World Dixons Carphone Warehouse Team Knowhow to become "Currys"

Posted: Thu 13 May, 2021 12.10
by bilky asko
To those who predicted that everything at Currys PC World would eventually become Knowhow:



It's been a long time coming, especially as PC World and Carphone Warehouse don't exactly seem like contemporary brand names.

Re: Currys PC World Dixons Carphone Warehouse Team Knowhow to become "Currys"

Posted: Thu 13 May, 2021 19.23
by Jonwo
Surprised it took them this long to consolidate into one brand.

Re: Currys PC World Dixons Carphone Warehouse Team Knowhow to become "Currys"

Posted: Thu 13 May, 2021 20.19
by all new Phil
The logo looks terrible.

Re: Currys PC World Dixons Carphone Warehouse Team Knowhow to become "Currys"

Posted: Thu 13 May, 2021 21.26
by Jamesypoo
all new Phil wrote: Thu 13 May, 2021 20.19 The logo looks terrible.
They use that font all over the place and it’s vile.

Re: Currys PC World Dixons Carphone Warehouse Team Knowhow to become "Currys"

Posted: Thu 13 May, 2021 23.52
by WillPS
Carphone Warehouse may be anachronistic but it's got a hell of a lot more brand association with mobile phones than Currys does, even if their only physical stores are now inside Currys.

Re: Currys PC World Dixons Carphone Warehouse Team Knowhow to become "Currys"

Posted: Fri 14 May, 2021 11.31
by thegeek
the Dixons brand is biting the dust entirely: all their travel stores are to close.

Re: Currys PC World Dixons Carphone Warehouse Team Knowhow to become "Currys"

Posted: Fri 14 May, 2021 13.09
by Whataday
When the Knowhow brand was introduced I said it would make a good umbrella brand as it implies a degree of expertise rather than just a shop where they'll flog you anything without thought.

However I feel that ship sailed a long time ago. Knowhow's probably tainted by dreadful customer service by now.

Re: Currys PC World Dixons Carphone Warehouse Team Knowhow to become "Currys"

Posted: Fri 14 May, 2021 14.12
by wells
Jonwo wrote: Thu 13 May, 2021 19.23 Surprised it took them this long to consolidate into one brand.
I guess the idea for keeping it that way for so long is to give people the impression that a store offers more than tellies and toasters. People might think of PC World as the place to get a new laptop over Currys, so it just adds more value to the destination. Likewise Carphone Warehouse, people who want a new mobile contract probably wouldn’t think of Currys as the destination. Of course they can change that perception with a good marketing campaign.

With regards, to the name Carphone Warehouse not making much sense, I agree but at the same time I don’t really think people process the true meaning of the name, it’s just a name that synonymous with mobile phones.

Presumably in reality Knowhow, will just become Currys Support and Carphone, Currys Mobile.

I did assume Dixons Travel would finally rebrand as Currys Travel with the latest change, it seemed odd to have kept the name for so long after the rest of the customer facing parts of business axed it so long ago.

Presumably the Harrods operation, which seemed to use the Knowhow brand but no other part of the Currys/Dixons branding, will now take the Currys brand for the support services too.

Re: Currys PC World Dixons Carphone Warehouse Team Knowhow to become "Currys"

Posted: Fri 14 May, 2021 15.01
by allwillbewell
I bought my first phone in Carphone Warehouse, and always went there for phones because the networks would stick their logos on the phone. And the phones would be locked to the network. Every phone (only 2) I got from Carphone Warehouse was unlocked and logo free.

Re: Currys PC World Dixons Carphone Warehouse Team Knowhow to become "Currys"

Posted: Fri 14 May, 2021 15.53
by Charlie Wells
wells wrote: Fri 14 May, 2021 14.12 Presumably in reality Knowhow, will just become Currys Support and Carphone, Currys Mobile.
Currys Mobile - Presumably used to order your local Indian takeaway.

...I'll get my coat.

Re: Currys PC World Dixons Carphone Warehouse Team Knowhow to become "Currys"

Posted: Sat 15 May, 2021 18.44
by Martin Phillp
The only positive is that it tidies up all of the other brands in the group. But as others have mentioned, I wouldn't think of going to Currys to renew my mobile, but the Carphone Warehouse does that, even if the brand does feel like it should return to the 90s.