Poundland's going chilly

[bilky asko]

Expect scuffed-up chest freezers to start appearing in a Poundland near you - they have bought out Fulton Foods, and will be rolling out more refrigerated items to Poundland stores (apparently this has been trialled in 70 stores up until now).

Reminiscent of the B&M and Heron deal - presumably this will mean things like Twin Peaks frozen cheesecake being introduced.

EDIT: If this is anything to go by, it'll be a lot less shit than a lot of Fulton Foods stores look:

[sqwidge1978]

Skegness store was supposed to have this rolled out in July but was delayed due to Covid.

[WillPS]

Interesting. Poundland have been refitting all the stores around here over the last few months, and I think the first I saw with a full freezer section was Huddersfield back in November/December last year. It'll be interesting to see what they do with the legacy Fulton Foods which are typically in very close proximity to a Poundland site. My expectation is they'll do a 99p Stores with it.

I note that Heron are still opening stores as Heron Foods - I thought the plan was to use the B&M Express brand going forward?

[bilky asko]

Interesting. Poundland have been refitting all the stores around here over the last few months, and I think the first I saw with a full freezer section was Huddersfield back in November/December last year. It'll be interesting to see what they do with the legacy Fulton Foods which are typically in very close proximity to a Poundland site. My expectation is they'll do a 99p Stores with it.

I note that Heron are still opening stores as Heron Foods - I thought the plan was to use the B&M Express brand going forward?

I remember it being announced as a trial but nothing much beyond that.