I was surprised to notice that there are some local pricing differences between stores.
For example, Regina Scented Toilet Tissue 4 Rolls 160 Sheets 3 Ply is £1.50 in Penge and online as part of a promotion, yet Lewisham charges the standard Wilko price of £2.25.
However most goods in Lewisham are the same as the national promotional prices or the same RRP.
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It's the sort of thing an email to customer services might solve.