Independent newspaper closes down

Martin Phillp
Posts: 1016
Joined: Wed 11 May, 2011 01.28

Alexia wrote:
Martin Phillp wrote:It's also worth noting that Express and Star journalists haven't received a pay rise for at least 4 years.
There is no such thing as an "Express and Star journalist".
Ha!
TVF's London Lite.
JAS84
Posts: 464
Joined: Fri 12 Aug, 2011 10.23
Location: Hull, UK

The New Day did NOT go up to 50p. It's still 25p. Looks like they extended the trial price... perhaps because nobody's buying it?

As for The Sun, it's not the price that's hard to justify, it's the percentage of the increase. Costs should not have increased 25%, so neither should the price.
Martin Phillp
Posts: 1016
Joined: Wed 11 May, 2011 01.28

There are money off coupons in the Daily Mirror for The New Day. Not looking great for Trinity Mirror.
TVF's London Lite.
JAS84
Posts: 464
Joined: Fri 12 Aug, 2011 10.23
Location: Hull, UK

Those coupons (which are actually to get the paper for free) have also been appearing in the Hull Daily Mail (which is NOT owned by the Mirror) almost every day for the last two weeks. They're getting desperate. Fair to say the New Day is a flop.
bilky asko
Posts: 1171
Joined: Sat 08 Nov, 2008 19.48

JAS84 wrote:Those coupons (which are actually to get the paper for free) have also been appearing in the Hull Daily Mail (which is NOT owned by the Mirror) almost every day for the last two weeks. They're getting desperate. Fair to say the New Day is a flop.
The Hull Daily Mail has been owned by a Trinity Mirror subsidiary since 2012.
Image
Martin Phillp
Posts: 1016
Joined: Wed 11 May, 2011 01.28

The Mirror coupons are 25p off the cover price.

On Facebook, they've been doing videos asking for 'reader' suggestions and there have been some slight tweaks to the paper. Yet the criticism appears to be that they're too much like a women's weekly magazine than a newspaper.
TVF's London Lite.
Martin Phillp
Posts: 1016
Joined: Wed 11 May, 2011 01.28

More vouchers, this time for social media users. Free today, half price Weds-Fri and Monday.
TVF's London Lite.
Martin Phillp
Posts: 1016
Joined: Wed 11 May, 2011 01.28

The New Day is set to close on Friday. Trinity Mirror will confirm the news tomorrow.
TVF's London Lite.
james2001
Posts: 567
Joined: Sat 04 Jun, 2005 23.10

That didn't last very long! Not that anyone expected it to. Was hardly a good time to launch a new paper.
gottago
Posts: 164
Joined: Thu 29 Jan, 2009 19.50

Martin Phillp wrote:The New Day is set to close on Friday. Trinity Mirror will confirm the news tomorrow.
Wow, alive for just over two months. Have any other national newspapers had such a disastrously short run?

One of the things that struck me about the launch, which came out of nowhere, was how they were going on about how this would give advertisers access to readers who haven't read the traditional papers for sometime. But they never actually gave any reason for those readers to buy the paper. There was nothing particularly original or appealing about their offer, it all seemed incredibly ill-thought out.
Martin Phillp
Posts: 1016
Joined: Wed 11 May, 2011 01.28

Editorially, they got it wrong from day 1 and readers simply didn't come back.

I found the layout hard to read. Compared to the iPaper which treats their readers with some intelligence, it was poor and treated their remaining readers with contempt.

The concept was challenging, but there simply wasn't an audience for it, not to mention the lack of a digital presence.
TVF's London Lite.
Please Respond