I answered an email questionnaire from Sainsbury's yesterday (in consideration of 50 bonus points); and the thrust of it seemed to be around whether changing rooms are an essential part of selling clothing. More than half of the questions were directly related to that (with others being about electrical/DVD/general good and the placement of dedicated customer service desks).
I'd never thought of Sainsbury's as a clothing retailer. I do think of Asda as one and, to a lesser extent, Tesco. Not five minutes ago I saw a tv ad for clothing at Sainsbury's, so I'm wondering if this is a new(ish) thing for their larger stores.
Not sure how I feel about clothing at supermarkets - although that's not to say I haven't picked up the odd £25 Asda suit for work (and other low-priority life events). On the one hand you can't argue with the pricing - they don't have the same margin to achieve like high street fashion retailers simply because they've got the built in turnover-per-square-foot of the groceries.
On the other hand its another step towards the big 5 having a giant monopoly on everything, squeezing out speciality trade - which is never a good thing. And I do tend to think if I buy a top from a supermarket I'm likely to see it everywhere, and whilst I'm no clothing snob I'd rather not be seen in something many people are wearing. If nothing else I think I wouldn't benefit from the comparison.
That said, the questionnaire wasn't asking whether I approved of clothes retailing - it only sought to discover whether a changing room facility is essential. And in essence I answered that it wasn't - unless it was a high value item or formal-wear.
Presumably this will please them, as it reduces further their overheads and allows them to *really* screw over clothing shops. Against my better judgement I told the truth.
I'd like my 50 points and a shower now please. Don't look at me.