The Tesco & other non-Morrisons supermarket thread

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Pete
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Wed 06 Mar, 2019 20.04

So if you go to a Tesco Express with an Esso, you'll get Nectar?
"He has to be larger than bacon"
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MarkAshley
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Thu 07 Mar, 2019 08.26

Yeah this is the anomaly I'm trying to work out too.
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rdobbie
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Thu 07 Mar, 2019 09.05

WillPS wrote:
Wed 06 Mar, 2019 18.55
rdobbie wrote:
Wed 06 Mar, 2019 12.37
thegeek wrote:
Mon 04 Mar, 2019 20.44
The latter is a bit of a moot point, as Esso are switching to Nectar in June.
Thanks, I wasn't aware of this.

I see that it also means the end of the very long relationship between BP and Nectar (the BP logo appeared on the front of the first generation of Nectar cards).

The link between collecting points at BP and spending them at Argos goes back even further, with Premier Points being Nectar's predecessor.
Premier Points continued for a few years after BP left: https://www.argos.co.uk/static/StaticDi ... Points.htm

Somerfield was the other partner, but had already gone by the time Nectar showed up in 2002. I seem to recall Somerfield couldn't add points directly to your Premier Points card, so they'd give you little vouchers which you had to go to a separate machine to get added to your account. Was BP the same?

Surely this stopped access to a lot of the insights that make a loyalty scheme worthwhile...?
Wow, I'd forgotten about Somerfield's involvement.

The acorn moment of Nectar was when Premier Points launched in 1991 between Argos and Mobil petrol stations. BP later acquired the Mobil fuel retailing brand and assets in the UK.

It must have been one of the very earliest card-based loyalty schemes.

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MarkAshley
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Thu 07 Mar, 2019 11.10

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This poor card design got mucked about so many times over its short lifetime.

I do take issue with a magstripe card being called "electronic" however!
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Pete
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Thu 07 Mar, 2019 11.36

Tick when full?
"He has to be larger than bacon"
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bilky asko
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Thu 07 Mar, 2019 11.53

Pete wrote:
Thu 07 Mar, 2019 11.36
Tick when full?
Going by the advert above, a card was considered full when it had £5 worth of points on. A handy way, I presume, to keep track of the multiple cards you needed to collect to buy that Casio watch entirely with those cards.
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MarkAshley
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Thu 07 Mar, 2019 13.08

Pete wrote:
Thu 07 Mar, 2019 11.36
Tick when full?
Yes fundamentally it is simply a glorified version of McDonald's/Caffe Nero stamp cards. Probably there was some sort of "Lookup" command on Argos/BP tills that could tell you the card's balance, but as they had "no expiry" (other than the death of the scheme as a whole), it wasn't uncommon to have a drawer full of completed £5 cards saved for Christmas, for example.

Oddly though there was no customer database linked to cards - every card was:
1) wholly anonymous - the number assigned on the magstripe was not printed or embossed on the card as that had no relevance for the consumer - but also bear in mind that like the Somerfield system mentioned above, a trick was being missed when considering lost customer data analytics; and
2) disposable, so when full it is binned and you start again. Useful if you forget your card, you can just pick up a new one and run two concurrently.
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WillPS
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Thu 07 Mar, 2019 21.52

I can't understand how that system was any more valuable or convenient than Green Shield stamps!
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WillPS
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Thu 07 Mar, 2019 21.59

Pete wrote:
Wed 06 Mar, 2019 20.04
So if you go to a Tesco Express with an Esso, you'll get Nectar?
It won't happen. Just like Co-op Esso stations didn't/don't take Clubcard.

Tesco Esso stations already have different earning arrangements to other Esso garages (2 points per £3 as opposed to 2 points per 3 litres) due to the fact they use Tesco POS equipment. If they couldn't/wouldn't modify their tills to harmonise with the rest of the Esso network, I very much doubt they will add a loyalty scheme managed by their main rival.
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MarkAshley
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Thu 07 Mar, 2019 23.04

WillPS wrote:
Thu 07 Mar, 2019 21.59
a loyalty scheme managed by their main rival.
Amazon Fresh doesn't have a loyalty scheme.

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WillPS
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Fri 08 Mar, 2019 09.09

MarkAshley wrote:
Thu 07 Mar, 2019 23.04
WillPS wrote:
Thu 07 Mar, 2019 21.59
a loyalty scheme managed by their main rival.
Amazon Fresh doesn't have a loyalty scheme.
They don't, but if they did I'm pretty sure Tesco wouldn't support that either.
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