Wow, I'd forgotten about Somerfield's involvement.WillPS wrote: ↑Wed 06 Mar, 2019 18.55Premier Points continued for a few years after BP left: https://www.argos.co.uk/static/StaticDi ... Points.htmrdobbie wrote: ↑Wed 06 Mar, 2019 12.37Thanks, I wasn't aware of this.
I see that it also means the end of the very long relationship between BP and Nectar (the BP logo appeared on the front of the first generation of Nectar cards).
The link between collecting points at BP and spending them at Argos goes back even further, with Premier Points being Nectar's predecessor.
Somerfield was the other partner, but had already gone by the time Nectar showed up in 2002. I seem to recall Somerfield couldn't add points directly to your Premier Points card, so they'd give you little vouchers which you had to go to a separate machine to get added to your account. Was BP the same?
Surely this stopped access to a lot of the insights that make a loyalty scheme worthwhile...?
The acorn moment of Nectar was when Premier Points launched in 1991 between Argos and Mobil petrol stations. BP later acquired the Mobil fuel retailing brand and assets in the UK.
It must have been one of the very earliest card-based loyalty schemes.
Yes fundamentally it is simply a glorified version of McDonald's/Caffe Nero stamp cards. Probably there was some sort of "Lookup" command on Argos/BP tills that could tell you the card's balance, but as they had "no expiry" (other than the death of the scheme as a whole), it wasn't uncommon to have a drawer full of completed £5 cards saved for Christmas, for example.
Oddly though there was no customer database linked to cards - every card was:
1) wholly anonymous - the number assigned on the magstripe was not printed or embossed on the card as that had no relevance for the consumer - but also bear in mind that like the Somerfield system mentioned above, a trick was being missed when considering lost customer data analytics; and
2) disposable, so when full it is binned and you start again. Useful if you forget your card, you can just pick up a new one and run two concurrently.
It won't happen. Just like Co-op Esso stations didn't/don't take Clubcard.
Tesco Esso stations already have different earning arrangements to other Esso garages (2 points per £3 as opposed to 2 points per 3 litres) due to the fact they use Tesco POS equipment. If they couldn't/wouldn't modify their tills to harmonise with the rest of the Esso network, I very much doubt they will add a loyalty scheme managed by their main rival.