The Tesco & other non-Morrisons supermarket thread

Jonny
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A local Tesco Extra has undergone a major refit over the summer, with new wood panelled totem, extensive new external and internal photographic signage, wood panelled deli/butcher, etc. counters... all using the old font, mostly in uppercase just to make it even more glaring. Not a trace of the new anywhere outside, bar the promo banners.

The "motorway" signage is in the new font but the mid-aisle additional pointers (where the old signs used to hang) are all resolutely old style.

Although it's all a step up from the faded blue, white and red "£ cut by scissors" look it was previously sporting, I guess that's that store cemented in a mish-mash of styles for the next 15-20 years or so.
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MarkAshley
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So when will the SELs start being printed in the new font? The Esso Alliance Clubcard signage needs a refresh too, it's still sporting the old Clubcard design.
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Hairy.
all new Phil
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SELs aren’t supposed to be on-brand are they? It’s certainly not something that seems to trouble other supermarkets.
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ph2o
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They have started to appear in our local store. I think its a gradual process.

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WillPS
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all new Phil wrote:
Wed 27 Sep, 2017 21.25
SELs aren’t supposed to be on-brand are they? It’s certainly not something that seems to trouble other supermarkets.
JS have always kept their SELs consistent with their branding, even when they went through that brief period using that god-awful slab font.
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bilky asko
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It seems they've helpfully designed them for the vision impaired.

https://twitter.com/dresserman/status/9 ... 0166251520
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MarkAshley
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Indeed, I have just visited my local Extra which is displaying an untidy mix of SEL designs. The new font certainly shouts its price at you - which, obviously is what it's meant to do!! Round pound figures now have dropped the ".00" legend making for some very large numbers in certain places.

I'd share a photo, but my phone predates the invention of the camera.
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Hairy.
thegeek
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So, er, some Willow Farm chicken has just been repackaged Lidl rejects.

Tesco admits error over repackaging of returned Lidl chicken
all new Phil
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Good grief, the new Tesco SELs look awful with such big text for the price.
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Alexia
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all new Phil wrote:
Thu 05 Oct, 2017 01.33
Good grief, the new Tesco SELs look awful with such big text for the price.
I'm sure people with poor eyesight share your concern for aesthetics over function.
Philip
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Alexia wrote:
Thu 05 Oct, 2017 14.26
all new Phil wrote:
Thu 05 Oct, 2017 01.33
Good grief, the new Tesco SELs look awful with such big text for the price.
I'm sure people with poor eyesight share your concern for aesthetics over function.
Because they were tiny beforehand?
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