Very interesting, do you mind if I lift it for the blog?
I always credit, I also borrow observations off her for my twitter (@dresserman) so much love to you all for that.
Tesco - well, Price drop 3 has launched and I don't recall anything from price drop 2 that was any good. What does it mean? It's not EDLP as the offers ends, they're just price cuts that end after 12 weeks and have a lot of advertising alongside it.
-0.9% like for like last time and the City seemed quite happy. Very strange.
The Tesco & other non-Morrisons supermarket thread
They were expecting the loss of non-food sales to hit harder I think.SirKen wrote:Very interesting, do you mind if I lift it for the blog?
I always credit, I also borrow observations off her for my twitter (@dresserman) so much love to you all for that.
Tesco - well, Price drop 3 has launched and I don't recall anything from price drop 2 that was any good. What does it mean? It's not EDLP as the offers ends, they're just price cuts that end after 12 weeks and have a lot of advertising alongside it.
-0.9% like for like last time and the City seemed quite happy. Very strange.
This whole Pricedrop thing is less convincing than Rollback - and I don't truly believe anybody fell for that.
Tesco need rebrand quite quickly. Their tag-line 'every little helps' is iconic but meaningless as nobody believes Tesco truly offer anything extra to the mix - big or small. I'd say their customer service was the beyond poor but after a bad experience at Morrisons today I'm less inclined to.
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It seems that way to me as well - it's the way its laid out, and the huge "Half Price" that makes it seem like the pasta is half price to a person not scanning the whole ticket.woah wrote:I read it as buy some pasta, and get Tesco Finest pasta sauce half price - but the way you're making it out suggests it's not that simple.
Well that is essentially the offer. My issues are with the design of the ticket and with the fact the two items were not next to one another on the shelf.woah wrote:I read it as buy some pasta, and get Tesco Finest pasta sauce half price - but the way you're making it out suggests it's not that simple.
Also consider how these look when you're not carefully reading the labels that I've highlighted in closeup pictures. It just reads as "half price" which they are not.
This is where Tesco's policy of not using barkers (or talkers as they call them) within the aisles really lets itself down. You can't explain an offer of this sort on a standard SEL.
"He has to be larger than bacon"
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Indeed. I think it looks a little untidy as well having differently coloured SELs everywhere.Pete wrote:Well that is essentially the offer. My issues are with the design of the ticket and with the fact the two items were not next to one another on the shelf.woah wrote:I read it as buy some pasta, and get Tesco Finest pasta sauce half price - but the way you're making it out suggests it's not that simple.
Also consider how these look when you're not carefully reading the labels that I've highlighted in closeup pictures. It just reads as "half price" which they are not.
This is where Tesco's policy of not using barkers (or talkers as they call them) within the aisles really lets itself down. You can't explain an offer of this sort on a standard SEL.
Unfortunately I haven't spotted any price gaffes at Tesco - but I do have these two from Sainsbury's and from a recently closed Co-operative, taken a couple of months ago or so: