Our Tesco is a converted Somerfield. They never have enough checkouts open and the whole aesthetic is very cheap and nasty, with an open "warehouse" roof and all lit by flourescent tubes, until 8pm when they turn half of them off and you're forced to self scan. These of course never work properly and, in any case, I don't work there. And, of course, the deli, bakery, meat counter etc. aren't manned anymore.
First World problems? Yeah they are for me, granted, but from a business perspective it feels these days like your standard Tesco has little to virtually no point of difference against the German discounters, save perhaps for the tobacco kiosk and a packing area for those checkouts they do open.
I mean, who are Tesco now? Waitrose, Sainsbury's, Morrisons and Asda all have what I'd say are fairly well-defined target markets, and that comes through in their branding and marketing.
If we said from downmarket to upmarket you had
Asda :: Morrisons :: Sainsbury's :: Waitrose
...where does Tesco fit in on that spectrum?
With Aldi and Lidl I think you have a more wider section of people - in the same way anyone and everyone will happily fly Ryanair or EasyJet because they'll accept the shortcomings for the bargains.
Maybe our Tesco is just a bit pants but I can't help but feel trying to play Aldi and Lidl at their own game isn't going to end well. The Germans' buying power eclipses that of even Tesco.