Wow, I'd forgotten about Somerfield's involvement.WillPS wrote: ↑Wed 06 Mar, 2019 18.55Premier Points continued for a few years after BP left: https://www.argos.co.uk/static/StaticDi ... Points.htmrdobbie wrote: ↑Wed 06 Mar, 2019 12.37Thanks, I wasn't aware of this.
I see that it also means the end of the very long relationship between BP and Nectar (the BP logo appeared on the front of the first generation of Nectar cards).
The link between collecting points at BP and spending them at Argos goes back even further, with Premier Points being Nectar's predecessor.
Somerfield was the other partner, but had already gone by the time Nectar showed up in 2002. I seem to recall Somerfield couldn't add points directly to your Premier Points card, so they'd give you little vouchers which you had to go to a separate machine to get added to your account. Was BP the same?
Surely this stopped access to a lot of the insights that make a loyalty scheme worthwhile...?
The acorn moment of Nectar was when Premier Points launched in 1991 between Argos and Mobil petrol stations. BP later acquired the Mobil fuel retailing brand and assets in the UK.
It must have been one of the very earliest card-based loyalty schemes.