The Tesco & other non-Morrisons supermarket thread

User avatar
WillPS
Posts: 1988
Joined: Tue 22 Apr, 2008 18.32
Location: Carlton
Contact:

Wed 08 Nov, 2017 00.03

It reminds me of Somerfield's own label stuff from the late 90s. Not great, really.
Image
User avatar
rdobbie
Posts: 261
Joined: Thu 08 Jul, 2004 18.12

Wed 08 Nov, 2017 02.34

ph2o wrote:
Tue 07 Nov, 2017 15.22
Tesco is rebranding its own label goods. Gone is the old fonts and inconsistencies in design. Now packages are all uniform but beautifully designed and looks a lot more upmarket.

I have found some old and new images - check in stores for more. This is now on most Ready Made Meals and Italian Pasta Sauce.
Sainsbury's are in the process of doing the complete opposite: they're phasing out their uniform packaging design featuring Avant Garde font, and giving each product range a bespoke design (although they're keeping "by Sainsbury's" underneath the product name).

I don't know why British supermarkets change their own label packaging designs so frequently. Anecdote time: 32 years ago while visiting family in Norway I got instantly hooked on the taste of a sweet mustard (similar to IKEA hot dog mustard) from their local supermarket. They've sent me a bottle every Christmas since, and the design hasn't changed one bit in 32 years - it's just the supermarket logo with the product name in lower case Helvetica bold.
User avatar
MarkAshley
Posts: 3288
Joined: Tue 28 Oct, 2003 13.53
Location: Near the Bottom

Wed 08 Nov, 2017 10.04

A fresh design catches the eye as a new product in spite of it being the same stale crap inside the packet. Shall I have Warburton's crumpets or these new jazzy sexy crumpets in a new packet I have never seen before? Sexy crumpet time, baby.
Image
Hairy.
User avatar
ph2o
Posts: 28
Joined: Tue 08 Oct, 2013 21.00
Location: London / Glasgow

Wed 08 Nov, 2017 11.50

I got myself a sexy Indian last night...
Image
User avatar
MarkAshley
Posts: 3288
Joined: Tue 28 Oct, 2003 13.53
Location: Near the Bottom

Wed 08 Nov, 2017 19.13

https://twitter.com/Storeview/status/928337479874248705

Image
Copyright @Storeview on Twitter.


@MarkAshleyG 25 seconds ago
Replying to @Storeview

The Finest* silver panels are a direct repeat of the previous incarnation of that range - not sure the new Tesco corporate font has a place on the premium branded products (the "Side" label on the chips).
Incidentally, how on earth is "Cornish Sea Salt" a registered trade mark??
Image
Hairy.
Alexia
Posts: 2967
Joined: Sat 01 Oct, 2005 17.50

Thu 09 Nov, 2017 11.51

MarkAshley wrote:
Wed 08 Nov, 2017 19.13
Incidentally, how on earth is "Cornish Sea Salt" a registered trade mark??
It's a company name in itself, not a description.
Image


They also provided the salt to the Mr Filbert's Nut company once upon a time. See if you can spot where their logo used to be.
Image


Also - Red Thai Chicken Curry sounds better than Thai Red Chicken Curry, because the latter sounds like it's a curry made from red chickens.
User avatar
ph2o
Posts: 28
Joined: Tue 08 Oct, 2013 21.00
Location: London / Glasgow

Thu 09 Nov, 2017 13.23

Not quite sure about the new Finest look. They have stepped back to the old look but I don't like the new font of the product description.

It's a shame just as I think they are improving their own brand standard products, they pull a poor 'new look' on their premium line 'finest', which I think should deserve a better design. The only good thing about it is it's uniformity as I guess its easier to spot the Finest product but doesn't have the edge and bespoke feel of before.

Image
I wonder if they are rebranding all the Finest lines.

Before -
Image

After -
Image
Martin Phillp
Posts: 908
Joined: Wed 11 May, 2011 01.28

Thu 09 Nov, 2017 17.47

Sainsbury's appear to be discontinuing the 'Basics' brands for some products. Recently noticed this with a hair product which was axed,. while their ready meal range is now called 'Mini Ready Meals' with a hike of 60p on them from today!
TVF's London Lite.
Critique
Posts: 949
Joined: Mon 17 Aug, 2009 10.37
Location: Suffolk

Sat 11 Nov, 2017 01.08

How odd that Tesco have gone back to effectively using the old packaging for their Finest range! I know the current one isn't perfect but I think it's much better than what it replaced (and is being succeeded by!).
User avatar
rdobbie
Posts: 261
Joined: Thu 08 Jul, 2004 18.12

Mon 13 Nov, 2017 01.36

I think I know why Tesco have done this. That gastropub arty chalkboard style with rustic fonts looked great when they introduced it, but it's since been done to death by so many different brands and products (many of them not even premium) that it's lost its ability to stand out on the shelf and to convey the premium message. The minimalist design on silver is a much safer bet for that purpose.
bilky asko
Posts: 1113
Joined: Sat 08 Nov, 2008 19.48

Mon 13 Nov, 2017 10.26

And it's clearly not a complete reversion to the previous style - it goes back to silver (which I prefer), and yet doesn't look like something only your nan would buy. It's classy yet modern.
Image
Post Reply