The Tesco & other non-Morrisons supermarket thread
It seems very… un-Tesco to me. Like something Asda would run.
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Did Tesco change the ad agency this time round?
TVF's London Lite.
Yes:Martin Phillp wrote:Did Tesco change the ad agency this time round?
http://www.thegrocer.co.uk/channels/sup ... 38.article
http://www.campaignlive.co.uk/article/i ... gy/1368667
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Embarrassing and dated sums it up. The slapstick Tesco family looks even worse when you see Sainsbury's doing the aspirational middle-class family situation stuff in their Christmas food adverts:gottago wrote:God I'd give anything to see Tesco's market share fall as a direct result of their atrocious ad campaign this Christmas. Utterly woeful, dated shite. I don't see how it could appeal to anyone.
Mum, dad and son:
Mum, dad, son and girlfriend:
Mum, dad, son and boyfriend:
On the subject of nostalgia with talks of 'the cooperative' bringing back the 'co-op' logo. Is there still any more old Tesco stores with the lovely vintage logos like the stores in these photos? I think Tesco should bring back this logo and the famous blue stripes.
Those photos make it look like an American cinema from the 50s (which is no bad thing)
the Sevenoaks store still had old branding when I was there in 2012 - the 2009 Street View image shows it even had a 'Home 'n' Wear' department. It seems to have become a standard Metro by 2014 though