The Tesco & other non-Morrisons supermarket thread

Philip
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It seems very… un-Tesco to me. Like something Asda would run.
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Martin Phillp
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Did Tesco change the ad agency this time round?
TVF's London Lite.
jonathan
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Joined: Mon 06 Jan, 2014 01.43

Martin Phillp wrote:Did Tesco change the ad agency this time round?
Yes:
http://www.thegrocer.co.uk/channels/sup ... 38.article
http://www.campaignlive.co.uk/article/i ... gy/1368667
scottishtv
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gottago wrote:God I'd give anything to see Tesco's market share fall as a direct result of their atrocious ad campaign this Christmas. Utterly woeful, dated shite. I don't see how it could appeal to anyone.
Embarrassing and dated sums it up. The slapstick Tesco family looks even worse when you see Sainsbury's doing the aspirational middle-class family situation stuff in their Christmas food adverts:

Mum, dad and son:


Mum, dad, son and girlfriend:


Mum, dad, son and boyfriend:
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ph2o
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On the subject of nostalgia with talks of 'the cooperative' bringing back the 'co-op' logo. Is there still any more old Tesco stores with the lovely vintage logos like the stores in these photos? I think Tesco should bring back this logo and the famous blue stripes.

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james2001
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The one in Worksop still has the logo BEFORE that one, and the white & cream stripes around the inside, and the "typewriter" font everywhere, or at least it did last time I was there earlier this year.
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Pete
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Those three images are all the same Tesco (the Hoover Building) however it no longer has that logo and has a more normal Tesco sign.

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"He has to be larger than bacon"
Philip
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Those photos make it look like an American cinema from the 50s (which is no bad thing)
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thegeek
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the Sevenoaks store still had old branding when I was there in 2012 - the 2009 Street View image shows it even had a 'Home 'n' Wear' department. It seems to have become a standard Metro by 2014 though
james2001
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Good old Home n Wear. I remember that at our local store, a separate unit from the main store! Became a store room when they refitted and extended the store in 1996 though, sadly!
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WillPS
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You can occasionally see that Tesco out of the window of the cab at the end of The Apprentice.
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