Another High Street Rebrand

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WillPS
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Fri 27 May, 2011 17.39

DJDave wrote:yeah ours was a Do It All at first and was not the best of stores then.
WHSmiths Do-It-All I'd imagine!

Merry Hill looked much better on camera than in-person. Those slabs of polished terracotta really are dreadful.
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rdobbie
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Fri 27 May, 2011 20.12

My local Focus, which was built 5 years ago, is a bit of a strange one. It was chopped in half last year, with one half becoming an M&S Simply Food, and the remaining half becoming what Focus describe here as "the first small-format store".

The trouble is, the store is now too small for the likes of B&Q or Homebase to want to take it over, so it looks like Congleton's going to be left without any DIY store (the independent one on the high street closed down soon after Focus first opened).
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rdobbie
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Fri 27 May, 2011 20.27

As with Woolies, it seems that all the Point of Sale material for the Focus closing down sale is being produced externally by the administrators and doesn't even attempt to conform to any of the Focus branding (which, let's face it, wouldn't have been difficult - they only had to use Futura!)

Some puzzling website goings-on too: http://www.focusdiy.co.uk now redirects to http://www.focus-d-i-y.co.uk which then asks you to visit http://www.everythingmustbesold.com
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Pete
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Fri 27 May, 2011 21.39

I've always thought this is a bulk made "lcosing down" pos. It was used in Borders too
"He has to be larger than bacon"
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Nick Harvey
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Fri 27 May, 2011 22.12

rdobbie wrote:My local Focus, which was built 5 years ago, is a bit of a strange one.
They were in the process of applying for planning permission to split the Chippenham branch up into smaller units when the news of the collapse came through.

As I understand it, the application was cancelled by the administrators as it would have involved paying Wiltshire Council money.
scottishtv
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Wed 01 Jun, 2011 13.38

I see that Viking Direct is now Viking, complete with doodles.

Looks quite smart, but part of Viking's charm for me was that very dated logo.
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bilky asko
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Wed 01 Jun, 2011 22.31

scottishtv wrote:I see that Viking Direct is now Viking, complete with doodles.

Looks quite smart, but part of Viking's charm for me was that very dated logo.
They sent out a mini-catalogue with their old logo on, merely days before they rebranded. And, for a small amount of time, the new logo was being used on the Google adverts, but not on the website - leading to a quite weird discontinuity.
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Square Eyes
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Fri 17 Jun, 2011 18.03

Bit of an offshoot from that Argos TV discussion over at the other place (which is straying into Metropol territory), does everyones branch of Argos now have those touch screen stock checkers ? As opposed to those old calculator style LCD efforts ?
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WillPS
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Fri 17 Jun, 2011 18.16

Square Eyes wrote:Bit of an offshoot from that Argos TV discussion over at the other place (which is straying into Metropol territory), does everyones branch of Argos now have those touch screen stock checkers ? As opposed to those old calculator style LCD efforts ?
The ones which also function as a self-service till? If so, it's been a long time since I've seen an Argos without them.

Even the ancient tiny branch in the Broadmarsh Centre (which still has all its 90s fittings including the old old old logo) has a cluster of them.
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Pete
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Fri 17 Jun, 2011 18.18

I presume SE means ones that aren't also the tills. As in next to the laminated catalogue.

I must stress I only posted my query regarding the "order number 362 to your collection point" lady's deep voice on the other forum as her voice does boom from an (often clapped out CRT) television.
"He has to be larger than bacon"
DJDave
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Fri 17 Jun, 2011 18.38

We have just had a refit in our local store we had the old green/blue argos store checker until this refit, now we have the touch screen and also a new voice for the order numbers and a LCD TV instead of an old 27ich CRT lol.

I have also noticed our local BK has had a refit on the counter and they use SAMSUNG TV's to show the menu items which I thought was a cool idea, only bad thing is they have the same tills from when it was Wimpy and they have moved location since too!
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