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Re: Another High Street Rebrand

Posted: Sat 17 Apr, 2021 10.33
by Philip
scottishtv wrote: Sun 11 Apr, 2021 20.57 I see Coke Zero has had a design alteration:
https://www.marketingweek.com/coca-cola ... -strategy/
Why do they have to keep fiddling with the packaging? Just keep it simple.

Re: Another High Street Rebrand

Posted: Sat 17 Apr, 2021 11.56
by Bail
Philip wrote: Sat 17 Apr, 2021 10.33
scottishtv wrote: Sun 11 Apr, 2021 20.57 I see Coke Zero has had a design alteration:
https://www.marketingweek.com/coca-cola ... -strategy/
Why do they have to keep fiddling with the packaging? Just keep it simple.
In essence they make less on "fat" coke now with sugar taxes, so want to push Zero as tastes the same but makes them more money and its still not selling.

Re: Another High Street Rebrand

Posted: Sat 17 Apr, 2021 12.49
by Philip
Hmm, I haven't tried the new Zero Sugar but I liked it previously. Then again I also liked the taste of Coca-Cola Life which lasted about 5 minutes.

Re: Another High Street Rebrand

Posted: Sat 17 Apr, 2021 15.50
by Jonwo
I tried the new Coke Zero recently and if they've changed the formulation, I can't tell the difference.

Re: Another High Street Rebrand

Posted: Sat 17 Apr, 2021 17.37
by TRWBUK
Jonwo wrote: Sat 17 Apr, 2021 15.50 I tried the new Coke Zero recently and if they've changed the formulation, I can't tell the difference.
Yes it still tastes like shite.

Re: Another High Street Rebrand

Posted: Sat 17 Apr, 2021 23.40
by tillyoshea
Jonwo wrote: Sat 17 Apr, 2021 15.50 I tried the new Coke Zero recently and if they've changed the formulation, I can't tell the difference.
I also can’t taste any difference between the formulations, but then I’ll admit to being a complete heathen who can’t taste any difference between it and ‘proper’ coke either.

Re: Another High Street Rebrand

Posted: Sun 18 Apr, 2021 00.49
by Nick Harvey
tillyoshea wrote: I also can’t taste any difference between the formulations, but then I’ll admit to being a complete heathen who can’t taste any difference between it and ‘proper’ coke either.
Errrrr, you wouldn't also have a new persistent cough and a fever by any chance, would you? <grin>

Re: Another High Street Rebrand

Posted: Sun 18 Apr, 2021 11.49
by bilky asko
tillyoshea wrote: Sat 17 Apr, 2021 23.40
Jonwo wrote: Sat 17 Apr, 2021 15.50 I tried the new Coke Zero recently and if they've changed the formulation, I can't tell the difference.
I also can’t taste any difference between the formulations, but then I’ll admit to being a complete heathen who can’t taste any difference between it and ‘proper’ coke either.
Speaking of not being able to tell the difference, I tried some (newly launched) Pepsi Max No Caffeine. Even in the knowledge it was the caffeine free version, it tasted just like the caffeinated version (which I've found is not the case for Diet Coke Caffeine Free and the Diet Pepsi one).

Re: Another High Street Rebrand

Posted: Wed 21 Apr, 2021 19.29
by nwtv2003
https://twitter.com/renault_uk/status/1 ... 35331?s=21

It seems like Renault has changed their logo and has taken a bit of inspiration from the past. Their website seems to have the old logo, but social media has this logo instead.

Re: Another High Street Rebrand

Posted: Wed 21 Apr, 2021 21.09
by thegeek
Tesco Mobile have made a few tweaks - they're (finally) using the new Tesco typeface, have gone flat, and have reversed their blobs.

Image

Image

(apparently this happened back in September but I failed to notice it until now)

Re: Another High Street Rebrand

Posted: Sat 24 Apr, 2021 22.09
by sqwidge1978
Not strictly High Street, but ZOOpLa have had a rebrand

https://www.creativereview.co.uk/zoopla-rebrand-zag/