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Re: Another High Street Rebrand

Posted: Sun 10 Jan, 2021 19.28
by woah
Another new year rebrand, this time from Kia:

Image

https://www.itsnicethat.com/news/kia-lo ... ign-060121

I think the new logo looks pretty smart.

Re: Another High Street Rebrand

Posted: Sun 10 Jan, 2021 23.44
by bilky asko
woah wrote: Sun 10 Jan, 2021 19.28 Another new year rebrand, this time from Kia:

Image

https://www.itsnicethat.com/news/kia-lo ... ign-060121

I think the new logo looks pretty smart.
Ooh, that does look nice!

Re: Another High Street Rebrand

Posted: Mon 11 Jan, 2021 08.21
by JetixFann450
Definitely is a deviation of the common "place text in shape/iris" that some car manufacturers haven't changed from. Wildly futuristic and modern at the same time.

Re: Another High Street Rebrand

Posted: Mon 18 Jan, 2021 20.11
by Whataday
More shots of the new Cadbury branding:

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Re: Another High Street Rebrand

Posted: Tue 19 Jan, 2021 12.18
by WillPS
For a brand with so much heritage they don't half muck about with it:
https://logos.fandom.com/wiki/Cadbury_Dairy_Milk

Re: Another High Street Rebrand

Posted: Tue 19 Jan, 2021 12.29
by Philip
I don’t like this new look, it just seems really generic compared to before. I can’t believe they’re ditching the ‘Caramel’ script for that any-old-font’ll-do thing.

Re: Another High Street Rebrand

Posted: Tue 19 Jan, 2021 17.47
by all new Phil
I think it looks great.

Re: Another High Street Rebrand

Posted: Tue 19 Jan, 2021 23.41
by Whataday
I like it too. It's bold and retro, and I think it'll really stand out on shelves.

Re: Another High Street Rebrand

Posted: Wed 20 Jan, 2021 01.45
by scottishtv
I like the look, but think it's shame they still relegate Caramel, Fruit & Nut, Wholenut to being sub-brands of Dairy Milk.

I know it helps make the whole Dairy Milk range a bit stronger/look neater (alongside a lot of the lesser known flavours), but I just think some of the names are a bit too long. No-one is putting "Dairy Milk Fruit & Nut" on their shopping list.

Re: Another High Street Rebrand

Posted: Wed 20 Jan, 2021 20.21
by Jonwo
The Caramel logo doesn't work as well as the Fruit and Nut and Whole Nut logos.

Re: Another High Street Rebrand

Posted: Thu 28 Jan, 2021 10.01
by jaymadz
Derby's shopping centre, formerly Westfield and Intu is undergoing a name change and rebrand. I was fully expecting them to revert to the pre-westfield name of 'Eagle Centre' but the new owners have gone a bit left field with DERBION.

The logo reminds me of a certain ITV region's idents in the late 90s/early 00s.

Image

https://www.bbc.co.uk/news/uk-england-d ... e-55824707