Another High Street Rebrand

woah
Posts: 351
Joined: Sun 28 Mar, 2010 12.39
Location: Sheffield

Another new year rebrand, this time from Kia:

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https://www.itsnicethat.com/news/kia-lo ... ign-060121

I think the new logo looks pretty smart.
bilky asko
Posts: 1183
Joined: Sat 08 Nov, 2008 19.48

woah wrote: Sun 10 Jan, 2021 19.28 Another new year rebrand, this time from Kia:

Image

https://www.itsnicethat.com/news/kia-lo ... ign-060121

I think the new logo looks pretty smart.
Ooh, that does look nice!
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JetixFann450
Posts: 28
Joined: Mon 15 Oct, 2018 00.50

Definitely is a deviation of the common "place text in shape/iris" that some car manufacturers haven't changed from. Wildly futuristic and modern at the same time.
I'm that guy from that forum. No, not this one.
Whataday
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Location: Cardiff
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More shots of the new Cadbury branding:

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WillPS
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For a brand with so much heritage they don't half muck about with it:
https://logos.fandom.com/wiki/Cadbury_Dairy_Milk
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Philip
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I don’t like this new look, it just seems really generic compared to before. I can’t believe they’re ditching the ‘Caramel’ script for that any-old-font’ll-do thing.
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all new Phil
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Location: Next door to Hell

I think it looks great.
Thought this was a nice forum, clearly not.
Whataday
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I like it too. It's bold and retro, and I think it'll really stand out on shelves.
scottishtv
Posts: 644
Joined: Thu 01 Apr, 2004 15.36
Location: Edinburgh, Scotland

I like the look, but think it's shame they still relegate Caramel, Fruit & Nut, Wholenut to being sub-brands of Dairy Milk.

I know it helps make the whole Dairy Milk range a bit stronger/look neater (alongside a lot of the lesser known flavours), but I just think some of the names are a bit too long. No-one is putting "Dairy Milk Fruit & Nut" on their shopping list.
Jonwo
Posts: 11
Joined: Sat 26 Apr, 2008 02.05

The Caramel logo doesn't work as well as the Fruit and Nut and Whole Nut logos.
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