Another High Street Rebrand

thegeek
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Joined: Sat 04 Jun, 2005 12.35

Sun 09 Jun, 2019 19.28

There's a fair bit on the web about IKEA's tweaked logo - but I can't see much mention of their new typeface. I'm assuming it's custom; it's less ugly than Verdana but not as nice as Futura; and at the moment all three are being used all over my local store. Maybe it'll be in universal use in about 20 years' time.
Philip
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Mon 10 Jun, 2019 13.09

thegeek wrote:
Sun 09 Jun, 2019 19.28
There's a fair bit on the web about IKEA's tweaked logo - but I can't see much mention of their new typeface. I'm assuming it's custom; it's less ugly than Verdana but not as nice as Futura; and at the moment all three are being used all over my local store. Maybe it'll be in universal use in about 20 years' time.
Warrington still uses Futura in lots of places, ten years after the switch to Verdana, and not just on permanent signage but printed labels for products.
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JAS84
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Fri 21 Jun, 2019 00.35

Just read in the paper that Yorkshire and Cyldesdale Banks are being rebranded as Virgin Money.
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Jamesypoo
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Fri 21 Jun, 2019 08.55

Complete with a rebrand for Virgin Money in the process judging by this video:

Jonny
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Fri 21 Jun, 2019 23.34

Yikes - that logo is a shocker, far too much going on.
DavidTRex
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Sun 23 Jun, 2019 21.44

It reminds me of the abby national rebrand. Trying to be trendy when that's not really what you want from a bank.
I bet it changes in a few years.

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Its hard to find the advert I wanted. Something about turning banking on its head.

woah
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Sun 23 Jun, 2019 23.01

In fairness that second logo might have stuck around a bit longer if Santander hadn't bought them and brought them under their own corporate brand.

I also disagree about people not wanting their bank to be "trendy" - see Starling/Monzo/Revolut/N26, and banks like Smile/Cahoot/First Direct back when they first launched.
Philip
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Sun 23 Jun, 2019 23.04

Yeah, that Abbey branding was really fresh at the time considering how banks are usually marketed.

BTW I don't think that old old logo there is accurate, it was updated at some point before it was dropped with an updated typeface.
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WillPS
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Sun 23 Jun, 2019 23.43

JAS84 wrote:
Fri 21 Jun, 2019 00.35
Just read in the paper that Yorkshire and Cyldesdale Banks are being rebranded as Virgin Money.
This was announced, widely reported and discussed here a year ago.
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Whataday
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Mon 24 Jun, 2019 16.27

Philip wrote:
Sun 23 Jun, 2019 23.04
BTW I don't think that old old logo there is accurate, it was updated at some point before it was dropped with an updated typeface.
Yes, this logo was introduced in 2002 when they dropped Alan Davies from the ads (ironically not a million miles from what Santander uses today).

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The umbrella logo was ditched with the previous typeface though.
JAS84
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Mon 24 Jun, 2019 20.33

WillPS wrote:
Sun 23 Jun, 2019 23.43
JAS84 wrote:
Fri 21 Jun, 2019 00.35
Just read in the paper that Yorkshire and Cyldesdale Banks are being rebranded as Virgin Money.
This was announced, widely reported and discussed here a year ago.
"Could be the end of the brands" - that's speculation. The fact it's actually happening is new news.
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