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Re: Another High Street Rebrand

Posted: Sat 23 Sep, 2017 23.57
by rdobbie
I've just visited the new Bunnings in Sittingbourne, which I think is the 7th Homebase store to have been converted.

It's undergone a very comprehensive refit and layout change. Compared to Homebase it now has a brutal warehouse feel; there are no lifestyley showroomy bits. The interior signage looks cheap, nasty and basic and its graphical style could easily be 30 years old.

The in-store café is literally a few white plastic tables and chairs plonked on a concrete floor in the corner of the store. But it's £2.50 for a coffee! Good luck with that, considering there's a McDonald's, KFC and M&S Café on the same retail park.

I was immediately reminded of how the warm, sophisticated Safeway ambiance was decimated when Morrisons first converted the stores.

Content-wise, the range is enormous, which is obviously the redeeming feature. It's not quite a "year zero" re-opening as I spotted a fair bit of Homebase own brand stock on sale (not as clearance products, just as regular stock).

Re: Another High Street Rebrand

Posted: Sun 24 Sep, 2017 08.09
by bilky asko
The one and only time I've been to Homebase (B&Q has always been much nearer), it was overpriced, the kitchen displays had cupboard doors falling off the hinges, and it was deserted.

Re: Another High Street Rebrand

Posted: Wed 04 Oct, 2017 19.55
by sqwidge1978
Morrison's are in the process of updating their Saver range to new packaging woth the new logo
Old
Image
New
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Re: Another High Street Rebrand

Posted: Thu 05 Oct, 2017 20.04
by JAS84
Beano publisher DC Thomson's logo has just changed.
Old:
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New:
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Re: Another High Street Rebrand

Posted: Fri 06 Oct, 2017 17.38
by thegeek
JAS84 wrote: Thu 05 Oct, 2017 20.04 Beano publisher DC Thomson's logo has just changed.
Old:
Image
New:
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The only remaining newspaper publisher on Fleet Street, fact fans.

Re: Another High Street Rebrand

Posted: Fri 06 Oct, 2017 22.40
by Pete
thegeek wrote: Fri 06 Oct, 2017 17.38
JAS84 wrote: Thu 05 Oct, 2017 20.04 Beano publisher DC Thomson's logo has just changed.
Old:
Image
New:
Image
The only remaining newspaper publisher on Fleet Street, fact fans.
http://www.thedrum.com/news/2016/08/05/ ... ournalists

you're wrong, cdd

Re: Another High Street Rebrand

Posted: Sun 15 Oct, 2017 07.54
by rob
My local shopping centre has had a rebrand.

Old logo

Image

New logo.

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Re: Another High Street Rebrand

Posted: Sun 15 Oct, 2017 23.52
by Alexia
From the unreadable to the unoriginal.

Re: Another High Street Rebrand

Posted: Wed 18 Oct, 2017 23.35
by Critique
Saw a BT poster at a bus stop yesterday which caught my eye. It was mostly a standard advert for Infinity, but at the bottom beneath the BT logo was the text 'Be There' - are they trying to create a backronym, despite the fact that BT is a VERY well known acronym already?

Re: Another High Street Rebrand

Posted: Thu 19 Oct, 2017 02.19
by Alexia
Critique wrote: Wed 18 Oct, 2017 23.35 Saw a BT poster at a bus stop yesterday which caught my eye. It was mostly a standard advert for Infinity, but at the bottom beneath the BT logo was the text 'Be There' - are they trying to create a backronym, despite the fact that BT is a VERY well known acronym already?
Plus a well-known Middle-eastern sports channel network may take issue with Be There Sport....

(although that would solve the potentially thorny issue of a country-specific company name in foreign climes - how long has BP tried to bury the British part of its name?)

Re: Another High Street Rebrand

Posted: Fri 20 Oct, 2017 01.00
by jonathan
Critique wrote: Wed 18 Oct, 2017 23.35 Saw a BT poster at a bus stop yesterday which caught my eye. It was mostly a standard advert for Infinity, but at the bottom beneath the BT logo was the text 'Be There' - are they trying to create a backronym, despite the fact that BT is a VERY well known acronym already?
It's been used at the end of this ad since August - https://www.youtube.com/watch?v=bf7KHTF4E3w