Page 162 of 208

Re: Another High Street Rebrand

Posted: Sat 04 Mar, 2017 08.32
by Alexia
Christ. The A is getting a bit lost in translation there....

Rebrand #2 then.... I'm sure there are still one or two of these kicking around.
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Re: Another High Street Rebrand

Posted: Sat 04 Mar, 2017 12.30
by Philip
'Let's take our already terrible logo, and it make it look even worse!' -Aldi

Re: Another High Street Rebrand

Posted: Sat 04 Mar, 2017 15.53
by sqwidge1978
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I belive the second tweaked logo was to also symbolise the H of Hofer. Aldi's brand in Austria. As well as the A in Aldi.

Re: Another High Street Rebrand

Posted: Sun 05 Mar, 2017 08.05
by sqwidge1978
History of Aldi logo evolution.

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New logo set to launch in June across the Aldi Süd network.

https://www.esmmagazine.com/aldi-sud-ro ... june/39826


Austria's Hofer is also to get it own treatment of rebranded logo.
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Re: Another High Street Rebrand

Posted: Sun 05 Mar, 2017 14.38
by Alexia
The bands are thicker on the Hofer version, and my mental conditioning is such that no matter how hard I look at it I can only see an A, not an H.

Re: Another High Street Rebrand

Posted: Sun 05 Mar, 2017 15.11
by Philip
Does it not remind anyone else of the ghastly 2007-era Walkers packaging?

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Re: Another High Street Rebrand

Posted: Sun 05 Mar, 2017 18.30
by sqwidge1978
Alexia wrote: Sun 05 Mar, 2017 14.38 The bands are thicker on the Hofer version, and my mental conditioning is such that no matter how hard I look at it I can only see an A, not an H.
The second A logo could clearly be read as A and H

Re: Another High Street Rebrand

Posted: Sun 05 Mar, 2017 20.37
by WillPS
Staples near me is now 'Office Outlet'. I imagine within a year it will be gone.

https://www.retail-week.com/home/staple ... 07.article

"Office Outlet" appears to have no web presence.

Re: Another High Street Rebrand

Posted: Sun 05 Mar, 2017 20.38
by Alexia
sqwidge1978 wrote: Sun 05 Mar, 2017 18.30
Alexia wrote: Sun 05 Mar, 2017 14.38 The bands are thicker on the Hofer version, and my mental conditioning is such that no matter how hard I look at it I can only see an A, not an H.
The second A logo could clearly be read as A and H
I don't dispute it COULD be, I'm just saying to me it ISN'T. Now run along.

Re: Another High Street Rebrand

Posted: Mon 06 Mar, 2017 06.19
by thegeek
TheAxG wrote: Tue 04 Oct, 2016 22.03
dosxuk wrote:Please tell me the source for that image is the mock forum...
Afraid not ... Intellectual Property Office, there is also a monochrome version with slightly different 'BT' text.

Also trade marks for 'BT BE THERE', 'Be There. BT' and 'BT. THE HEART OF SPORT'
The application for the colour version of that logo has been withdrawn, thank goodness. The monochrome version remains, and was officially registered last week.

Re: Another High Street Rebrand

Posted: Mon 06 Mar, 2017 06.26
by thegeek
AgainWTheNorth wrote: Tue 27 Sep, 2016 04.16NatWest have introduced a new version of their logo, calling back to an old rendition of the chevrons symbol...

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Via this CR blog post about Logobook, a fancier version of Logopedia, I've discovered that a Brazilian bank use pretty much the same logo:

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