Another High Street Rebrand

Andrew · Sat 16 May, 2015 23.46

Has it been mentioned that the Highways Agency is now Highways England

The long established logo that had apparently been in use for 21 years has been replaced by a new one

thegeek · Sun 17 May, 2015 19.47

Pete · Sun 17 May, 2015 22.09

I like that logo - bit like the BBC Scotland one.

Alexia · Mon 18 May, 2015 00.06

Less a high street rebrand, more the bypass then.

Martin Phillp · Tue 09 Jun, 2015 11.40

HSBC are planning to rebrand their high street banks to ring-fence it from the rest of the business.

A return to Midland Bank perhaps?

WillPS · Tue 09 Jun, 2015 13.16

They would be daft not to. Another possibility could be that they use the first direct brand? But yeah using Midland would definitely be most sensible.

Martin Phillp · Tue 09 Jun, 2015 13.39

WillPS wrote:They would be daft not to. Another possibility could be that they use the first direct brand? But yeah using Midland would definitely be most sensible.

I can't see HSBC risking the First Direct brand on the high street. It isn't a tarnished brand and is a successful premium current account from an era before internet banking was the norm.

They could simply revert to the subtle HSBC Midland Bank branding used before the full rebrand, although a modern take on the Griffin logo would completely separate it from being part of HSBC in the eyes of the public.

JAS84 · Tue 09 Jun, 2015 18.40

Martin Phillp wrote:HSBC are planning to rebrand their high street banks to ring-fence it from the rest of the business.

A return to Midland Bank perhaps?

http://www.theguardian.com/business/201 ... s-globally
Customers to be consulted on the new name.

bilky asko · Tue 09 Jun, 2015 20.53

JAS84 wrote:
Martin Phillp wrote:HSBC are planning to rebrand their high street banks to ring-fence it from the rest of the business.

A return to Midland Bank perhaps?
http://www.theguardian.com/business/201 ... s-globally
Customers to be consulted on the new name.

They should replace the Hong-Kong and Shanghai part of the name with Birmingham.

Nick Harvey · Wed 10 Jun, 2015 16.28

bilky asko wrote:They should replace the Hong-Kong and Shanghai part of the name with Birmingham.

Or even call it Birmingham Retail Market Bank!

WillPS · Thu 11 Jun, 2015 12.38

nodnirG kraM wrote:I should imagine Perfect Curve will be in charge of the rebrand, therefore the new name will have no relevance to the company, nor its (or its former swallowed up brands') historical identity.
In fact I'd bet all my shares in Woolworths that it'll be called some bland consumer-centric digital marketplace non offensive non denominational buzzword or acronymous shitefest.

See what you can do.