Another High Street Rebrand

woah
Posts: 354
Joined: Sun 28 Mar, 2010 12.39
Location: Sheffield

Another new year rebrand, this time from Kia:

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https://www.itsnicethat.com/news/kia-lo ... ign-060121

I think the new logo looks pretty smart.
bilky asko
Posts: 1204
Joined: Sat 08 Nov, 2008 19.48

woah wrote: Sun 10 Jan, 2021 19.28 Another new year rebrand, this time from Kia:

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https://www.itsnicethat.com/news/kia-lo ... ign-060121

I think the new logo looks pretty smart.
Ooh, that does look nice!
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JetixFann450
Posts: 34
Joined: Mon 15 Oct, 2018 00.50

Definitely is a deviation of the common "place text in shape/iris" that some car manufacturers haven't changed from. Wildly futuristic and modern at the same time.
I'm that guy who was previously from that forum but has since moved to that other forum
Whataday
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Location: Cardiff
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More shots of the new Cadbury branding:

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WillPS
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For a brand with so much heritage they don't half muck about with it:
https://logos.fandom.com/wiki/Cadbury_Dairy_Milk
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Philip
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Location: Merseyside
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I don’t like this new look, it just seems really generic compared to before. I can’t believe they’re ditching the ‘Caramel’ script for that any-old-font’ll-do thing.
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all new Phil
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Location: Next door to Hell

I think it looks great.
Thought this was a nice forum, clearly not.
Whataday
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Location: Cardiff
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I like it too. It's bold and retro, and I think it'll really stand out on shelves.
scottishtv
Posts: 661
Joined: Thu 01 Apr, 2004 15.36
Location: Edinburgh

I like the look, but think it's shame they still relegate Caramel, Fruit & Nut, Wholenut to being sub-brands of Dairy Milk.

I know it helps make the whole Dairy Milk range a bit stronger/look neater (alongside a lot of the lesser known flavours), but I just think some of the names are a bit too long. No-one is putting "Dairy Milk Fruit & Nut" on their shopping list.
Jonwo
Posts: 41
Joined: Sat 26 Apr, 2008 02.05

The Caramel logo doesn't work as well as the Fruit and Nut and Whole Nut logos.
jaymadz
Posts: 1
Joined: Thu 28 Jan, 2021 09.35

Derby's shopping centre, formerly Westfield and Intu is undergoing a name change and rebrand. I was fully expecting them to revert to the pre-westfield name of 'Eagle Centre' but the new owners have gone a bit left field with DERBION.

The logo reminds me of a certain ITV region's idents in the late 90s/early 00s.

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https://www.bbc.co.uk/news/uk-england-d ... e-55824707
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