Another High Street Rebrand

Pear
Posts: 22
Joined: Sat 04 Jun, 2016 13.11

Pure speculation, but could B&M be looking to phase out the Heron brand shortly? The Heron careers site is now dual branded as Heron Foods and, interestingly, “B&M Express” - the replacement brand perhaps? The non-food sections of the stores are growing every time I visit, with B&M style price marking, and they seem to be using B&M carrier bags now.

The site includes this banner:

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bilky asko
Posts: 1400
Joined: Sat 08 Nov, 2008 19.48

The B&M carrier bags are vastly inferior to the 6p and 10p Heron bags - I'm sad to see them go.

My local Heron has a sign up advertising an impending alcohol license - another bit of B&Mification.

Hopefully B&M can learn some things from Heron - such as SELs that look like they came from this century, and a decent scanning speed at the till.
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thegeek
Posts: 858
Joined: Sat 04 Jun, 2005 12.35

thegeek wrote: Thu 05 Jan, 2017 13.34 The ABC in Glasgow (which I remember from my youth as a Cannon, then MGM) later reopened as a music venue - also known as the ABC, and complete with the original ABC logo on the sign.

Then Academy Music Group took it over, so it's now the O2 abc and has a boring O2-style sign.
And, being as it was right next to Glasgow School of Art, it's a big smouldering crater in the ground. Some history of the building, including some ABC Regal branding.
james2001
Posts: 718
Joined: Sat 04 Jun, 2005 23.10

Travelling up the ECML today I've noticed they've already replaced most of the Virgin signs at the stations with LNER ones, and there's LNER posters plastered all over too.
thegeek
Posts: 858
Joined: Sat 04 Jun, 2005 12.35

james2001 wrote: Wed 20 Jun, 2018 17.10 Travelling up the ECML today I've noticed they've already replaced most of the Virgin signs at the stations with LNER ones, and there's LNER posters plastered all over too.
Their website has said
LNER branding will start to appear in stations, on trains and via digital platforms from today as we prepare for launch on 24 June.
for a few days now.
Alexia
Posts: 2999
Joined: Sat 01 Oct, 2005 17.50

The website already redirects to lner.co.uk which is a strange mix of new logos and the distinctive Vermin Trains font.

https://www.lner.co.uk
james2001
Posts: 718
Joined: Sat 04 Jun, 2005 23.10

Same thing happened with the National Express East Coast changeover in 2009, the East Coast website was at first basically just the NXEC one with the East Coast logo slapped on it.
Alexia
Posts: 2999
Joined: Sat 01 Oct, 2005 17.50

james2001 wrote: Sat 23 Jun, 2018 02.19 Same thing happened with the National Express East Coast changeover in 2009, the East Coast website was at first basically just the NXEC one with the East Coast logo slapped on it.
Like rolling stock, like website.
JAS84
Posts: 585
Joined: Fri 12 Aug, 2011 10.23
Location: Hull, UK

Alexia wrote: Sat 23 Jun, 2018 01.53 The website already redirects to lner.co.uk which is a strange mix of new logos and the distinctive Vermin Trains font.

https://www.lner.co.uk
That looks odd. Wouldn't it make sense to change the font to the same one the logo is based on?
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Pete
Posts: 7589
Joined: Fri 15 Aug, 2003 13.36
Location: Dundee

JAS84 wrote: Sun 24 Jun, 2018 09.40
Alexia wrote: Sat 23 Jun, 2018 01.53 The website already redirects to lner.co.uk which is a strange mix of new logos and the distinctive Vermin Trains font.

https://www.lner.co.uk
That looks odd. Wouldn't it make sense to change the font to the same one the logo is based on?
There are 15 references to Virgin in the HTML source. Although a fair number of those are due to them not updating the template for the service update to include the new twitter handle.
"He has to be larger than bacon"
Alexia
Posts: 2999
Joined: Sat 01 Oct, 2005 17.50

Something tells me there may be a licensing deal in place with the originators of the font which they may have paid for for the duration of the franchise or something, so perhaps they may as well get their money's worth.
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