Another High Street Rebrand

JAS84
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Joined: Fri 12 Aug, 2011 10.23
Location: Hull, UK

Just saw a TV ad for Halifax bank, with what looked like an updated logo on it - it's no longer stripy and has a new font.
james2001
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Joined: Sat 04 Jun, 2005 23.10

It wasn't one of the film/TV show spoof adverts, is it? They've been using logos in the style of whatever they've been using. I presume it was either the Ghostbusters of Wizard of Oz one, unless they've put the fat bloke in some other film now.
Jake
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Joined: Tue 27 Jun, 2006 13.00
Location: Derbyshire

james2001
Posts: 718
Joined: Sat 04 Jun, 2005 23.10

Looks like it is a new logo then! Hasn't made it to the website yet though, they have updated their YouTube avatar since I looked when I posted earlier. They must have uploaded that advert just after I checked!
JAS84
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Joined: Fri 12 Aug, 2011 10.23
Location: Hull, UK

james2001 wrote: Sat 06 Apr, 2019 21.10 It wasn't one of the film/TV show spoof adverts, is it? They've been using logos in the style of whatever they've been using. I presume it was either the Ghostbusters of Wizard of Oz one, unless they've put the fat bloke in some other film now.
Looks like we've seen the last of those ads. Thanks for posting that video, Jake. Yes, that's the ad I saw.
james2001
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Joined: Sat 04 Jun, 2005 23.10

JAS84 wrote: Sun 07 Apr, 2019 00.05 Looks like we've seen the last of those ads.
Thank god, I was wondering what film they were going to ruin next by putting him in.
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dosxuk
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Location: Sheffield

JAS84 wrote: Sun 07 Apr, 2019 00.05 Looks like we've seen the last of those ads.
PLEAS!
thegeek
Posts: 858
Joined: Sat 04 Jun, 2005 12.35

I know the Halifax is supposed to be LBG's slightly less classy brand, but... is that Arial?
Ben
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Joined: Fri 15 Aug, 2003 13.47
Location: South London
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My local Southern Cooperative has reopened today having been refurbished. The outside still uses a varient of thecoperative food branding but i think this is temporary as inside everything uses the southern cooperatives new logo which is also added to the outside signage.

Inside its all grey and black but not really the same as the coop group

Image
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Pete
Posts: 7589
Joined: Fri 15 Aug, 2003 13.36
Location: Dundee

has the post office sign been hit by a van?

I wonder what the logic behind this sort of thing is? I appreciate they want to retain their independence from CWS but at the same time why stick with a generally hated incarnation of the brand rather than embrace the universally praised return to the 60s logo?

There would be several easy ways to integrate the southern coop branding on the 2016 identity which would surely be better :/
"He has to be larger than bacon"
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