Another High Street Rebrand

thegeek
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tillyoshea wrote: Tue 26 Jun, 2018 20.12 Retail Week is reporting a planned major rebrand by John Lewis and Waitrose to "John Lewis & Partners" and "Waitrose & Partners" respectively.

Gut reaction: feels like a bit of a stunt that'll be forgotten in a couple of years. Though, in fairness, that's not usually JLP's style.
This appears to have gone live today (though I spotted some PoS in Waitrose last week that seemed to be in the new style)



This is clearly going to be the sole spot in a break in tonight's Bake Off.
JAS84
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james2001 wrote: Mon 03 Sep, 2018 19.55 First major rebranding since the 80s, surely? Apart from getting rid of the stylised D in the mid-90s anyway.
Font was different in the 80s. The old logo was introduced in 1992.

https://logos.wikia.com/wiki/Debenhams
sqwidge1978
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all new Phil
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sqwidge1978 wrote: Tue 04 Sep, 2018 23.49 Some info on the Debenhams rebrand

https://www.designweek.co.uk/issues/3-s ... -campaign/
That looks incredibly dated. Dislike.
Thought this was a nice forum, clearly not.
Jake
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all new Phil wrote: Wed 05 Sep, 2018 19.46
sqwidge1978 wrote: Tue 04 Sep, 2018 23.49 Some info on the Debenhams rebrand

https://www.designweek.co.uk/issues/3-s ... -campaign/
That looks incredibly dated. Dislike.
Agreed, it's going to age terribly.
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WillPS
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Looks crap. Will probably make it to about 10 stores before a new owner stamps it out, 10 months before the whole chain goes in to administration.
Image
all new Phil
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It’s not the logo that I dislike, it’s the style they’ve gone for on their promotional images. They look like something off-of the 80s.

I’d never doubt your sense of style 😘
Thought this was a nice forum, clearly not.
Martin Phillp
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The new John Lewis and Waitrose branding is on their respective websites. The Waitrose one looks better on their site than JL.
TVF's London Lite.
cyberdude
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looks like the new Debenhams branding is already in stores.

Image

sorry it's sideways. i had to rush the photo because security were hanging around.
JAS84
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Location: Hull, UK

You do realise you could've rotated it before uploading? :)
cyberdude
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JAS84 wrote: Sun 09 Sep, 2018 20.30 You do realise you could've rotated it before uploading? :)
i did. it changed back when i uploaded it.
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