Another High Street Rebrand

Post Reply
wells
Posts: 747
Joined: Sun 31 Jul, 2005 14.52

With Homebase not having the presence it had 5 years ago. It doesn't make sense to kill off all that brand awareness, Bunnings will never reach the brand awareness Homebase had it's going to be a very costly mistake to rebrand.
Top
Whataday
Posts: 361
Joined: Fri 22 Aug, 2003 00.08
Location: Cardiff
Contact:
Contact Whataday

I actually think in this case it's a good idea to undermine Homebase's brand awareness.

This isn't a straight forward rebrand. It's a remodelling of the business to focus on DIY. The deal doesn't even include Habitat or Hygena and everything points to Bunnings going head to head with B&Q. The present Homebase brand is a wishy washy mess of DIY and home furnishings, whereas the Bunnings brand looks more hardcore DIY (much more trade friendly too).
Top
gottago
Posts: 260
Joined: Thu 29 Jan, 2009 19.50

But it sounds horrible.

"Bunnings", ugh. It sounds like a name you'd try and rebrand away from.
Top
bilky asko
Posts: 1403
Joined: Sat 08 Nov, 2008 19.48

gottago wrote:But it sounds horrible.

"Bunnings", ugh. It sounds like a name you'd try and rebrand away from.
It has that faux family feel to it. I dislike Bunnings in the same way I dislike Robert Dyas or McColl's - they just don't sit right with me.
Image
Top
Alexia
Posts: 2999
Joined: Sat 01 Oct, 2005 17.50

The new Homebase adverts are a bit schmaltzy, but they work quite well. Not convinced about the "stresses of modern life" being represented by a greying menopausal middle-class woman, a bit on the nose that.
Top
wells
Posts: 747
Joined: Sun 31 Jul, 2005 14.52

Whataday wrote:I actually think in this case it's a good idea to undermine Homebase's brand awareness.

This isn't a straight forward rebrand. It's a remodelling of the business to focus on DIY. The deal doesn't even include Habitat or Hygena and everything points to Bunnings going head to head with B&Q. The present Homebase brand is a wishy washy mess of DIY and home furnishings, whereas the Bunnings brand looks more hardcore DIY (much more trade friendly too).
I'm a bit cynical about this, considering I overheard some staff in a 'Homebase Design Centre' concept store which takes emphasis even more off DIY say that when the new owners had visited them and this was the week it was all announced "they wanted all their stores to be like this" or words to that effect.

I think the rebrand is more to do with making the Bunnings brand international. We have to remember there is a reason B&Q and Homebase have been moving away from DIY in the first place.
Top
Alexia
Posts: 2999
Joined: Sat 01 Oct, 2005 17.50

Thing is, if I'm doing DIY now, I'll go to either Wickes, or a cheapo shop, or even Toolstation or similar.
Top
User avatar
ph2o
Posts: 28
Joined: Tue 08 Oct, 2013 21.00
Location: London / Glasgow

The trial is over and Morrisons is rebranding! Pop over to viewtopic.php?f=1&t=2919&start=946
Top
User avatar
ph2o
Posts: 28
Joined: Tue 08 Oct, 2013 21.00
Location: London / Glasgow

This is not on the high street but a rebrand of CBBC!!
Top
User avatar
WillPS
Posts: 2463
Joined: Tue 22 Apr, 2008 18.32
Location: Carlton
Contact:
Contact WillPS

ph2o wrote:This is not on the high street but a rebrand of CBBC!!
Wrong forum dude.
Image
Top
JAS84
Posts: 589
Joined: Fri 12 Aug, 2011 10.23
Location: Hull, UK

Yeah. TV stuff belongs on TV Forum, where there's a dedicated thread about the CBBC rebrand, not here on Metropol.
Top
Post Reply

Return to “The Lounge”