Another High Street Rebrand

[Whataday]

Looks nice.

[bilky asko]

Carpet Right Bensons for Beds, next door to Currys PC World Carphone Warehouse.

[Whataday]

So there are inconsistencies with the logo. But strangely it doesn't seem to matter.

[bilky asko]

So there are inconsistencies with the logo. But strangely it doesn't seem to matter.

I daresay it was designed to be altered gracefully for differing sign shapes.

[rdobbie]

In terms of Total garages - there seems to be one chain of them who have been particularly slow at changing them -

https://www.google.co.uk/maps/@53.02183 ... 312!8i6656
This one in Nottingham (which will transform in to an Esso when you move towards Nottingham by one movement)

Thanks, I love those time slips on Street View. But you might have stumbled on the best one ever there, because take a step back in the opposite direction and it's a Texaco!

https://www.google.co.uk/maps/@53.02186 ... 312!8i6656

https://www.google.co.uk/maps/@53.34504 ... 312!8i6656
This one in Sheffield (which still has those hilariously old pumps despite the very swish "Synergy" Esso branding)

Esso have a very piecemeal approach to refitting. My local one has just been fitted with the Synergy LED strip lights over the pumps, yet the shop is a 1980s timewarp – a faded, badly illuminated Esso Snack & Shop sign (around 30 years old) and a sticker above the tobacco display advertising Tiger Tokens (circa 1992 I would hazard a guess).

[woah]

Homebase seem to have launched a brand new advertising campaign based on furniture creating "life improvement", not just "home improvement" - seems an odd thing to do for a brand that's heading for the bin.

[jonathan]

Homebase seem to have launched a brand new advertising campaign based on furniture creating "life improvement", not just "home improvement" - seems an odd thing to do for a brand that's heading for the bin.

I read the rebrand will take 3-5 years so presume they don't want to neglect the existing brand in the meantime.

[simonipswich]

Homebase seem to have launched a brand new advertising campaign based on furniture creating "life improvement", not just "home improvement" - seems an odd thing to do for a brand that's heading for the bin.

I read the rebrand will take 3-5 years so presume they don't want to neglect the existing brand in the meantime.

I wonder if there will be a crossover period of the new name and the old to get people use to it?

Something like this maybe:

[WillPS]

Homebase seem to have launched a brand new advertising campaign based on furniture creating "life improvement", not just "home improvement" - seems an odd thing to do for a brand that's heading for the bin.

I read the rebrand will take 3-5 years so presume they don't want to neglect the existing brand in the meantime.

I wonder if there will be a crossover period of the new name and the old to get people use to it?

Something like this maybe:

Sort of like Focus Do-It-All?

[Alexia]

And who could forget EMTEC BASF?

[Whataday]

Bunnings Homebase works well as an interim brand (just as it used to be Sainsburys Homebase).