Another High Street Rebrand

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Nick Harvey
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What an absolutely dreadful mix of, what appear to be, upper and lower case letters.

Are we certain this isn't a mock off TV Forum?
bilky asko
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Nick Harvey wrote:What an absolutely dreadful mix of, what appear to be, upper and lower case letters.

Are we certain this isn't a mock off TV Forum?
Unfortunately, it seems they have done some new adverts with this logo included.
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martindtanderson
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Nick Harvey wrote:What an absolutely dreadful mix of, what appear to be, upper and lower case letters.

Are we certain this isn't a mock off TV Forum?
The term for this kind of mix is Unicase... And yea it does feel a bit all over the place. :D
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Alexia
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martindtanderson wrote:
Nick Harvey wrote:What an absolutely dreadful mix of, what appear to be, upper and lower case letters.

Are we certain this isn't a mock off TV Forum?
The term for this kind of mix is Unicase... And yea it does feel a bit all over the place. :D
Actually, the term for this kind of mix is boLLocKs.
scottishtv
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thegeek wrote:Also, my local BHS appears to be getting a food store - nice mix of branding here.
I see the BBC had a look around a new look BHS last week: http://www.bbc.co.uk/news/business-34289275
Also, I see M&S have ditched the green carrier bags for food, in favour of white M&S Foodhall branded bags with a white-and-black checkerboard border.
Andrew
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Rebranding M&S Simply Food as M&S Food Hall is odd to say the least, are they going to change all branches, including ones that aren't really big enough to be called a 'Food Hall', like ones in train stations or service stations?.

Rebranding to plain black and white instead of using green is also a backward step in my eyes, yet another example of something really plain and boring being explained as being 'clean' and 'fresh' or something along those lines.
thegeek
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Incidentally, John Lewis have been using the 'food hall' name since 2007:

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Seems to just be in Oxford Street and Bluewater.

(Conversely, Canary Wharf has a Waitrose Food, Fashion and Home, which is a bit like a small John Lewis)
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Pete
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thegeek wrote:Incidentally, John Lewis have been using the 'food hall' name since 2007:
Newcastle use that too.

From what I can tell / assume the split is supermarket = foodhall, whilst service station franchise = simply food. I think the thinking is that its not ideal that a full blown supermarket and cafe is marketed in the same way as what is in some cases half a petrol station shop at a BP (with the other selling oil and frances maude cans).
"He has to be larger than bacon"
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tillyoshea
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Pete wrote:
thegeek wrote:Incidentally, John Lewis have been using the 'food hall' name since 2007:
Newcastle use that too.
Not since we got rid of the food hall for a Waitrose - maybe five years ago?
thegeek
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KFC have had a bit of a refresh in the States - the Colonel has lost his apron. And torso, for that matter.

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More at Brand New.

I hope they follow suit in the UK, because their current identity really is a bit confused.
james2001
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I seem to remember that's how the Colonel was until the mid-90s as well
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