Another High Street Rebrand

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AJ
Posts: 93
Joined: Mon 16 Feb, 2004 15.25
Location: London

HSBC is in need of some brand botox.
https://www.youtube.com/watch?v=YCQJEAcYSCw
cwathen
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Joined: Fri 15 Aug, 2003 17.28

Alexia wrote:
This is the new livery, to be seen from September 2015:
Image
Saw my first GWR'd carriage today - the buffet car on the 17:50 EXD-PNZ (which is loco-hauled using the sleeper stock on summer Saturdays). No GWR branding on it (I assume the carriages will have branding?) and nothing done to the interior yet but the paint job was done. The artists impression pic really doesn't do it justice, in the flesh it's a much darker green and looks absolutely stunning.
Whataday
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Location: Cardiff
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I notice they've been running a transitioning advertising campaign with the tagline "Be A Great Westerner"
Alexia
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Whataday wrote:I notice they've been running a transitioning advertising campaign with the tagline "Be A Great Westerner"
That's been around for best part of a year now - it's less to do with the rebrand to GWR and more to do with the line upgrades. The colour scheme of the adverts (grey and yellow) is completely removed from both the pink and blue of FGW and the forthcoming green of GWR.

http://www.totnestrains.com/2015-june.html

To clarify - repainted buffet car is not an HST car, rather a Mk3 loco-hauled one used, as you say, for the sleeper service. ]

A Class 57 loco has also been repainted,
https://www.flickr.com/photos/yerrtizz/18818537041/

as has a sleeper carriage.
https://www.flickr.com/photos/66024/171 ... qd-qg8mBe/
http://christrerise.smugmug.com/Railway ... -8PZmFBt/A

The GWR branding is on the door at present and will be in the middle of the matte diagonal stripe too. Note too the "Operated by First" subtitle near the door.
gottago
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Joined: Thu 29 Jan, 2009 19.50

Carpet Right Clapham has a very modern new logo, well compared to their ancient branding. Can't find it on their website though.
Alexia
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Joined: Sat 01 Oct, 2005 17.50

Incidentally I meant to post this the other day but I forgot : Homebase Newport Harlech Retail Park is a shrine to the old, chunky stencilled look - all the interior signage remains as was, the outside sign - it's like walking into the late 1990s.

No sign of it closing any time soon mind.

https://goo.gl/maps/q53Y5
cwathen
Posts: 1198
Joined: Fri 15 Aug, 2003 17.28

Alexia wrote:A Class 57 loco has also been repainted,
Is 57604 going to keep it's heritage livery or will it be repainted too?
bilky asko
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Joined: Sat 08 Nov, 2008 19.48

Alexia wrote:Incidentally I meant to post this the other day but I forgot : Homebase Newport Harlech Retail Park is a shrine to the old, chunky stencilled look - all the interior signage remains as was, the outside sign - it's like walking into the late 1990s.

No sign of it closing any time soon mind.

https://goo.gl/maps/q53Y5
I think a lot of people have a local shop that feels like that.

Image

It's less a case of the signage, more of a case of the architecture.

I did try to find some that weren't to do with Tesco.

https://goo.gl/maps/BqBCU

However, that's on the site of an old Tesco.

I thought of another one...

Image

But there's the same problem there too - an ex-Tesco.
Image
Philip Cobbold
Posts: 82
Joined: Thu 02 Jun, 2005 11.24

Alexia wrote:Incidentally I meant to post this the other day but I forgot : Homebase Newport Harlech Retail Park is a shrine to the old, chunky stencilled look - all the interior signage remains as was, the outside sign - it's like walking into the late 1990s.

No sign of it closing any time soon mind.

https://goo.gl/maps/q53Y5
Homebase Minworth was like that, and it had been pretty much untouched since it converted from a Texas in about 1997. They finally refitted it about 2 years ago with modern branding everywhere. And then promptly closed the whole store down this year.
https://goo.gl/maps/6V67c
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WillPS
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Both Sutton in Ashfield and Meadowhall stores were like that too - complete with bits of tape covering the Sainsburys brand, right up until they closed (last year and the year before respectively). Both are now branches of "The Range". I really can't stand that shop.

I hear there's a branch of Mothercare in South Wales which still has the full Childrens World fit out.
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Alexia
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Joined: Sat 01 Oct, 2005 17.50

If its the one on Newport Road Cardiff, then its possible... Its sandwiched between Argos and Dunelm IIRC.... Will nose next time I'm there
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