Another High Street Rebrand

james2001
Posts: 505
Joined: Sat 04 Jun, 2005 23.10

Wouldn't be the first time a logo's been introduced on shop fronts before it became the official logo. Comet were using their new logo on store signage back in 2000, but the old logo was still in use on things like adverts, posters, the website and carrier bags for years-I don't think it was until 2005 when the logo they'd been using on stores finally started appearing elsewhere.
DJDave
Posts: 110
Joined: Thu 23 Nov, 2006 22.53
Location: Wirral

Yeah think the Carpet Right logo has been scrapped as our local one has moved over the road to a new unit and has the old logo outside.

Also on the same topic as B&M 99p Stores do the signs cheap too. One of our old stores was taken over by 99p and you can see the old black sign under it.
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MarkAshley
Posts: 3288
Joined: Tue 28 Oct, 2003 13.53
Location: Near the Bottom

Nick Harvey wrote:
nodnirG kraM wrote:Drove past this the other day.
I like the 'Diamond Deals' sign in the window. Any relation?
You can't pull a better diamond.

Sadly I haven't yet worked in a carpet warehouse, although it's my next career move if today goes tits-up.
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Hairy.
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ph2o
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Joined: Tue 08 Oct, 2013 21.00
Location: London / Glasgow

FITNESS FIRST

Not sure if this has been posted - Fitness First rebrand looks super cool!

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Philip
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That second image reminds of what Abbey proposed for new look branches during the brief 2003 rebrand.
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Critique
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Joined: Mon 17 Aug, 2009 10.37
Location: Suffolk

Greater Anglia, the primary rail provider for most of the East of England, has done a Rakuten-Play.com rebrand and now appears to be abellio Greater Anglia. I thought it was a more recent development, but it looks like they were using the new logo last November... In the process, their logo has gone all lowercase they've gained a new tagline, along the lines of 'more than just a to b'. It looks odd.

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madmusician
Posts: 150
Joined: Mon 11 Dec, 2006 19.11
Location: Worcester, UK

Critique wrote:Greater Anglia, the primary rail provider for most of the East of England, has done a Rakuten-Play.com rebrand and now appears to be abellio Greater Anglia. I thought it was a more recent development, but it looks like they were using the new logo last November... In the process, their logo has gone all lowercase they've gained a new tagline, along the lines of 'more than just a to b'. It looks odd.

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Good grief - that looks awful! How far has this spread? Is it in trains/signs/etc?
Critique
Posts: 949
Joined: Mon 17 Aug, 2009 10.37
Location: Suffolk

madmusician wrote:
Critique wrote:Greater Anglia, the primary rail provider for most of the East of England, has done a Rakuten-Play.com rebrand and now appears to be abellio Greater Anglia. I thought it was a more recent development, but it looks like they were using the new logo last November... In the process, their logo has gone all lowercase they've gained a new tagline, along the lines of 'more than just a to b'. It looks odd.

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Good grief - that looks awful! How far has this spread? Is it in trains/signs/etc?
The TfL forum suggests that it's making appearances on trains:

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However, I would think it'll be quite a slow changeover - new timetables will most probably already have the new logos on but other signage and the like that isn't changed often I would think that the switch won't be immediate.
JAS84
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Joined: Fri 12 Aug, 2011 10.23
Location: Hull, UK

Especially considering that the old logo didn't even last two years. Abellio only took over from National Express in 2012.
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WillPS
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P&G have given Pampers a subtle logo tweak, following Huggies all but exiting most European markets last year.
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JAS84 wrote:Especially considering that the old logo didn't even last two years. Abellio only took over from National Express in 2012.
Which itself had only existed as a brand since 2007, replacing 'one'. Abellio are gearing up to become a major player, the previous logo looked extremely temporary to me (even for a 'caretaker franchisee'). If the Northern "an Abellio and serco joint venture" vinyls are anything to go by, they'll be rolled out pretty quickly.
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Alexia
Posts: 2967
Joined: Sat 01 Oct, 2005 17.50

Rather amusingly to those of us rail bods, that class 90 all shiny in its new white coat and faux window frame with new logo is pulling a tatty mk3 which, from the door colour, appears to still be in "one" livery, two franchise brands ago...
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