Another High Street Rebrand

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Cache
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Gavin Scott wrote:
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Hmm.
Is that the Facebook font?
j0nn13
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Hello all,

My first post on here in a while - This was announced last year but I've only just learned about it not sure if anyone else is the same:- Warburtons have unveiled a new logo and new look packaging.

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Critique
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What were they thinking? Whilst the logo isn't that horrendous, the choice of Orange is a bad one. There isn't really anything wrong with the current logo and packaging. However, they may execute it well enough to look quite nice, just like Channel 5. However, I just hope the content won't turn into a load of rubbish, also like Channel 5.
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WillPS
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"turn into"? Are we talking about the same Channel 5?

I quite like it. They're clearly looking at decreasing packaging costs by reducing their colour pallette (ala Coca-Cola etc.).
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Chris
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j0nn13 wrote:Hello all,

My first post on here in a while - This was announced last year but I've only just learned about it not sure if anyone else is the same:- Warburtons have unveiled a new logo and new look packaging.

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Christ, who just found the wordart function??? :lol:
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Gavin Scott
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Not a rebrand as such, but the Americans have a bizarre name for Bold exotic laundry detergent (you know, the "jasmine & rose petal" range). Something like Flouviance - can't recall for the life of me but will check when I'm walking round the shops tomorrow.
Alexia
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It's interesting to see just how many brands have different names in different countries:
http://en.wikipedia.org/wiki/Procter_%26_Gamble#Brands

Spot the British brands with foreign names

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The reason Marmite is called Our Mate in Australia is because there is a New Zealand product also called Marmite, but unrelated to our version.
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Gavin Scott
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I caught the end of an episode of the BBC's The Good Life on PBS last night and was surprised to see a caption reading "Good Neighbors Starred..." as the end credits rolled. It appeared to be a wobbly luma key shot, looking to be the same vintage as the rest of the sequence. I guess it must have been an early export - didn't realise it had a different name stateside.

Will see if it has a 70's opening title sequence when it's next on.
Alexia
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Gavin Scott wrote:I caught the end of an episode of the BBC's The Good Life on PBS last night and was surprised to see a caption reading "Good Neighbors Starred..." as the end credits rolled. It appeared to be a wobbly luma key shot, looking to be the same vintage as the rest of the sequence. I guess it must have been an early export - didn't realise it had a different name stateside.

Will see if it has a 70's opening title sequence when it's next on.
The reason....
Invent Meridian
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Here is the packaging using the new Warburtons logo. It is quite nice but not very distinctive like its previous design, it took me a long time to find it.

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WillPS
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Alexia wrote:It's interesting to see just how many brands have different names in different countries:
http://en.wikipedia.org/wiki/Procter_%26_Gamble#Brands

Spot the British brands with foreign names

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I the case of Lays it's totally the other way around; PepsiCo have moved Walkers closer and closer to Lays with every packaging refresh.
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