Another High Street Rebrand

[WillPS]

Sheffield was the first Wilkinson to carry the new branding, I think in October 2008. Sheffield also has the last shop to open with the old branding on their London Road branch.

[bilky asko]

How long has this new branding been in place?

Again, around two years or so now, I certainly remember seeing it in 2008, but it wasn't as widespread back then. They're trying to ditch the 80s-looking bargain shop feel and move into a 21st century up-market shop.

Clearly I don't spend enough time shopping in such places that are frequented by the poor and unwashed. It has to be said that it still looked like an 80's-looking bargain shop - albeit with a new sign outside - and nothing like a 21st century upmarket store of any kind. Thanks for that info though.

I know the Scarborough branch rebranded, then had a two-stage refurbishment, making it more modern, and made it look a lot smaller somehow.

[woah]

Sheffield was the first Wilkinson to carry the new branding, I think in October 2008. Sheffield also has the last shop to open with the old branding on their London Road branch.

It was a trial store a long with a couple of others in other cities - and it had a full refurb inside too, including new ceiling panels with proper lights replacing the awful fluorescent tubes, which made it look so much better than before and to this day looks very nice.

Seeing as you live in Sheffield too, I guess you've seen the one at Crystal Peaks which has the new branding but only recieved a lick of paint and some new signs. Not as nice but still a significant improvement.

[Philip]

Not strictly a high street brand, but as Britain's largest telecoms operator thought this may be of interest to some. A proposed update of the current BT brand by the people who brought you the glass Sky logo and the refreshed HMV logo, among others.

http://www.venturethree.co.uk/#/work/bt/bt/01

[lukey]

'Proposed'?

The current logo seems perfectly....adequate, in so much as it functions in print and on-screen, despite being less iconic than the piper, and I still really like the typography of the current logo, compared to this. And I repeat, 'proposed'?

[Philip]

'Proposed'?

BT asked venturethree to create a new logo for them, this was their proposed design. They obviously did not use it.

[dosxuk]

Looking at that, they didn't want to do it either.

[WillPS]

Sheffield was the first Wilkinson to carry the new branding, I think in October 2008. Sheffield also has the last shop to open with the old branding on their London Road branch.

It was a trial store a long with a couple of others in other cities - and it had a full refurb inside too, including new ceiling panels with proper lights replacing the awful fluorescent tubes, which made it look so much better than before and to this day looks very nice.

Seeing as you live in Sheffield too, I guess you've seen the one at Crystal Peaks which has the new branding but only recieved a lick of paint and some new signs. Not as nice but still a significant improvement.

Alas I'm stuck in the wilderness of North Lincolnshire at the moment (on an industrial placement), all the refurbs I've seen have removed the exposed fluorescent tubes.

Have they sorted out the checkout area in the Sheffield Haymarket one yet? In Nottingham they've totally scrapped the checkouts and gone with a bank style snaking queue which works a lot better, wheras the Sheffield prototype just had the red checkout painted grey (with the red showing up only months later).

[woah]

Sheffield was the first Wilkinson to carry the new branding, I think in October 2008. Sheffield also has the last shop to open with the old branding on their London Road branch.

It was a trial store a long with a couple of others in other cities - and it had a full refurb inside too, including new ceiling panels with proper lights replacing the awful fluorescent tubes, which made it look so much better than before and to this day looks very nice.

Seeing as you live in Sheffield too, I guess you've seen the one at Crystal Peaks which has the new branding but only recieved a lick of paint and some new signs. Not as nice but still a significant improvement.

Alas I'm stuck in the wilderness of North Lincolnshire at the moment (on an industrial placement), all the refurbs I've seen have removed the exposed fluorescent tubes.

Have they sorted out the checkout area in the Sheffield Haymarket one yet? In Nottingham they've totally scrapped the checkouts and gone with a bank style snaking queue which works a lot better, wheras the Sheffield prototype just had the red checkout painted grey (with the red showing up only months later).

They have two basket queues on each side with the automated caller thingy, and the normal bizarre opposite facing checkouts in the middle - I think it's always been that way since the refurb. This of course means the idiotic queues that you always find there remain.

Not sure if you're aware of this either but they've opened a B&M store on Haymarket in the old BHS which had been empty for years - and it''s horrific, it still has the BHS style front and interior, but with some awful signs stuck on and it's clear nothing has been fixed up inside other than putting in some shelves and tills.

[WillPS]

Well, at least something's gone in, that end of town is defnitely going to struggle when the market closes, what with Castle House SCS closed and the raft of empty units which surround it. Hasn't Burger King gone too?

[dosxuk]

I hope so. That Burger King is the grottiest, unfriendlyist Burger King I've ever been in. The staff were rude and obnoxious, as were the majority of the other customers. Some of the stories I've heard about their customers, if true, are absolutely disgusting.

Wrong side of the tram tracks and all that...