Yikes - that logo is a shocker, far too much going on.

For those hitherto unfamiliar with the layout of the MetroCentre, Gateshead, one of its defining features is its colour-coded mall system (Red, Green, Blue, Yellow), as featured in the centre's original logo. For reasons of corporate design insistency, the interior navigational signage, previously d...

Thought you would appreciate this wonderful Safeway hat proudly adorned by a gentleman on Look North this evening:



Edit: Incidentally, I note *they have* referenced the old wave under the logo in some of the new packaging.

TUI following the old "if you have to explain it, it's probably not that good" UI rule.

https://media.giphy.com/media/3ov9k73mb ... /giphy.gif

A local Tesco Extra has undergone a major refit over the summer, with new wood panelled totem, extensive new external and internal photographic signage, wood panelled deli/butcher, etc. counters... all using the old font, mostly in uppercase just to make it even more glaring. Not a trace of the new ...

That's not what I said. Did you actually read what I said or just skimmed over it? Ahem... The insufferable idiots are the ones on here complaining about other people's attitudes. If you can't take a little challenge to your pre-conceived notions, then in my view, you aren't worth my time. Record n...

Oh you'd love that. A safe space for all your special snowflakes to whine and complain about things they don't like. Try getting along with people you don't see eye to eye with. It's called life. Live it. You have just labelled people who hold an opinion (and/or fact based on industry experience) d...

For anyone unaware, Bauer merged Metro and TFM a few years back. They decided to retain the TFM brand and thus the bizarre pretence that it stills exists despite everything coming from (and networked) with Newcastle. In the immediate few months after the merger, they appeared to get away with this b...

God knows why Retail Acquisitions rebranded it again. A waste of time and resources and they didn't even have the decency to do it well, their logo was appallingly executed.

Their new store in the MetroCentre's redesigned Platinum Mall opened with that fascia, which looks a lot better without the white holding shape seen above. A strange period of dual-branding, if the also new flagship Tottenham Court Road store is anything to go by? The "new logo" has not be...

I think Sainsbury's has made a mistake replacing the last traces of Blue Highway on product packaging and in-store signage with their most recent primary font, which looks incredibly ugly in big blocks of unbroken text (ingredients lists, etc.). Not as bad as the truly hideous slab font (used until ...