This ones clearly based in Northern Ireland. I wonder if this is a case of mistaken identity.

It certainly comes with a better choice of puns, which I think is the real issue.

Bit rude, I wouldn't say Store Twenty One is I'm not shocked about My Local or Store Twenty One going into administration at all really. I've never been in one as I'm not a cross dresser but the look of the stores branding from the outside is a lot more comtempary to my eye than say a Peacocks. Tha...

Think of them as sort of shop you get in Peacocks type towns. But with an attempt at a trendier brand.

I've got a feeling you're going to get a feeling of Déjà vu.

Even before the 99p Stores takeover I knew of at least two city centre Poundlands within a 30 second walk of each other.

Poundland have launched Poundland and More as a trial store in some of the other former Family Bargains stores. http://retailanalysis.igd.com/images/RAImages/Poundland/Poundland%20&%20more.jpg Also looks like a rebrand might be on the way for Poundland though with a new type face. http://retaila...

james2001 wrote:Just seen the latest advert for B&Q with Australian accented Koalas- it's not a subtle dig at Homebase's new owners is it?

It would be a rather expensive way to take a dig if so.

Really like the new BP logo, didn't know they did laptops though.

Meanwhile Westy is still harping on about 'Mollie'. Even pestering her former colleagues.

https://mobile.twitter.com/iainlee/stat ... 3552186369
https://mobile.twitter.com/Westy1971PW/ ... 0567839745

I actually think in this case it's a good idea to undermine Homebase's brand awareness. This isn't a straight forward rebrand. It's a remodelling of the business to focus on DIY. The deal doesn't even include Habitat or Hygena and everything points to Bunnings going head to head with B&Q. The p...