Tesco is rebranding its own label goods. Gone is the old fonts and inconsistencies in design. Now packages are all uniform but beautifully designed and looks a lot more upmarket. I have found some old and new images - check in stores for more. This is now on most Ready Made Meals and Italian Pasta ...

I've just visited the new Bunnings in Sittingbourne, which I think is the 7th Homebase store to have been converted. It's undergone a very comprehensive refit and layout change. Compared to Homebase it now has a brutal warehouse feel; there are no lifestyley showroomy bits. The interior signage look...

I can't believe it's now 21 months since the new tree logo. We're now at that annoying but interesting mid-point in own brand logo replacement cycles where momentum always seems to fizzle away. Expunging the whole 'Signature' range and replacing it with 'The Best' + tree logo was clearly treated as ...

I haven't yet heard any media commentators mention the role the grim reaper might play in the Tories' precarious grip on power. John Major had a 100% rate of losing by-elections in Tory seats - a total of eight - and needless to say made zero gains from the by-elections held in non-Tory seats during...

Time for a waffle/whinge about the current state of my nearest Morrisons, which is (or was) a "store of the future" that opened in 2013. About 6 months ago the store underwent some changes, most notably the installation of a metal barrier and pedestrian entry gates slicing across what used to be the...

How the new brand will look... shame it's not the original logo. Good grief, how crap. If you're bringing back a brand that you own the rights to, what's the point in replacing the logo with something so bland and generic? Here's how it could have looked: https://up.metropol247.co.uk/rdobbie/Safewa...

I expect we'll also see a lot of own brand range harmonisation taking place between Sainsbury's and Argos, probably with Sainsbury's toy range being replaced by the Argos-owned Chad Valley brand, and similar things happening on homeware and electricals (e.g. proliferation of the Argos-owned Bush bra...

Homebase, or Bunnings, not wasting any time either. Looks like all of the Argos concessions within Homebase are set to close shortly. Funnily enough, the Argos within my local Homebase actually adjoins a branch of Sainsbury's. Oh, now that's a real shame. I've made extensive use of my Argos-in-Home...

Keeping with the Tesco nostalgia, they recently Tweeted some delightful old photos of Tesco petrol stations:

http://twitter.com/TescoPFS/status/757485714275725312

I never knew that Tesco once had co-branding with Gulf and ICI, but I remember ASDA's petrol stations were once co-branded with Mobil.

New Tree Brand 'The Best' pack https://groceries.morrisons.com/productImages/278/278168011_0_640x640.jpg?identifier=6776214ee9b2c5366d5f343723ade6ee Thanks for posting that. Wow, so they've resurrected the logo originally created by Safeway 17 years ago. How fantastic it looks too, integrated into ...

I found this in the cupboard the other day and meant to post a pic on here when I bought it 5 years ago but I forgot. It was definitely bought from THE Homebase – it's not somebody else using that name. Another one of those mysteries. A rebrand that was aborted very early? Or a graphic designer who ...