Brilliant! Thank you Andrew.

Thank you. The brand identity page is quite interesting.

The recreation isn't very good, although far better than I could do! I've extracted a load of the chars from embedded pdf subsets but I'm going to stay on the lookout for this font.

On a slightly related matter, since Sainsbury's is a sponsor. Does anyone know which font the Paralympic games uses?

You might also want to check the @font-face entries on www.j-sainsbury.co.uk

And I also forgot to mention one more font that Sainsbury's uses: ITC Lubalin Graph. Of course, this one is commercially available too.

Hi folks.

So obviously you all know about Interstate, which is commercially available. This is the de-facto font for formal communications within Sainsbury's.

Then there's Voss (as it's known), the informal font designed by Jonny Voss . The font is actually named Sainsburys Big One. The Regular ...